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Many people know the value of newspaper inserts, dircet mail, and sales flye

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rs, but drop the ball when it comes to making people react to them. Obviuosl

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y, it is always a better looking flyer when professional designers and copyw

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

iters are used. But, even they sometimes miss the boat on getting action. Th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e best way to get any action on your sales flyer is to "give your customer a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

reason to come in and try you out". That's right, the "what's in it for me"

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

approach. Think of yourself like a consumer. What would it take to get you t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

try a new product, or try a new vendor, etc.?

It is all in "The Offer". Ye

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s, you may not make as much money on their initial visit. But, they're first

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

impression of your store is what the consumers take with them after that fir

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

st visit that is crucial. If they leave happy and impressed, they will retur

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n (at regular prices) over and over again. You may have to discount a few it

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ms, or even give something away for free. But you will also want to upsell t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hem other goods and services while they are in your store. Another point to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

emember on the offers; is to make them valid only during your slow times. Yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

u may not need new customers at peak times, nor do you want to discount thes

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

best hours.

You can make offers without using coupons, too. If it's a upsc

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ale restaurant, call it a invitation. Or, don't use coupons at all. Simply

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Save 20-50% during this sale, or BOGOs (Buy One-Get One), etc. Now that you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

have people coming in your door, do what you do best to get them coming back

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Making The Most Of Your Sales Flyers

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