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Digg It - This Simple Publishing Mistake Could Be Losing You Half Your Back End Sales!
Many of the Internets biggest ebook sellers are making this simple mistake, and it’s almost certainly costing them a ton of money in lost back end sales. You must not make the same mistake!
I was having a bit
I was having a bit
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
of a tidy up on my PC the other day. It really is amazing how many files you accumulate, even in a short space of time.
Anyway, to cut a long story short I was particularly interested in getting all my ebooks
Anyway, to cut a long story short I was particularly interested in getting all my ebooks
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
n some sort of organized filing system. I wanted to put them into files relating to particular categories. Then, when I wanted to go over a certain topic again, I would easily be able to find an ebook that co
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ered the subject I was looking for.
Then I ran into a problem. The thing is, when I looked at this folder full of ebooks, at first glance, I didn’t have a clue what a load of them were about. I mean, I had rea
Then I ran into a problem. The thing is, when I looked at this folder full of ebooks, at first glance, I didn’t have a clue what a load of them were about. I mean, I had rea
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
every single one of these ebooks, but from just looking at the file names, I didn’t have a clue what they were, or who wrote them!
The reason was; the ebook publishers had deliberately chosen not to give their
The reason was; the ebook publishers had deliberately chosen not to give their
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ebooks a descriptive filename. Instead of using the actual title of the ebook as the file name, the author used some kind of shortened abbreviation.
Ebook authors must spend ages dreaming up a great name for t
Ebook authors must spend ages dreaming up a great name for t
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
eir ebook that will reflect the topic of their publication. Then they go and ruin all that hard work; by giving the ebook file a 3 letter abbreviated name that doesn’t tell anyone what’s inside.
Why do ebook p
Why do ebook p
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
blishers do this?
There have been a lot of people giving out advice on Internet security over the last few years. One bit of advice that has been going round, is that you should always give your ebooks a weird
There have been a lot of people giving out advice on Internet security over the last few years. One bit of advice that has been going round, is that you should always give your ebooks a weird
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
un-guessable file name so that Internet thieves, can’t find them on your website. I don’t want to go into exactly how these Internet thieves work because that is not what this article is all about.
Even if yo
Even if yo
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
don’t have a website, you may still get influenced by this advice, which is why I want to enlighten you.
Here’s an example of what I mean. Lets say an author has written an ebook called ‘Gold Swing Secrets’.
Here’s an example of what I mean. Lets say an author has written an ebook called ‘Gold Swing Secrets’.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
Instead of giving the ebook a descriptive file name like ‘golf_swing_secrets.pdf’, they may name it something like gss-01.pdf or glfsgss.pdf.
Now, the author of the ebook had spent however long writing and comp
Now, the author of the ebook had spent however long writing and comp
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
iling his ebook. The file name to him is instantly familiar; after all, he was the one that named the damn thing.
However, little old me ‘the customer’, who may be very keen to read his ebook again, didn’t hav
However, little old me ‘the customer’, who may be very keen to read his ebook again, didn’t hav
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
a clue what the ebook was about, without opening it to find out. Now you might think that’s ok. I mean, how long does it take to open an ebook to see what it is. My point is, most people’s eyes will be drawn
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
to the ebooks with a descriptive file name that tells the reader instantly what the ebook is about.
What’s the big deal?
I found a number of ebooks on my PC that I had forgotten I had even bought. Some of the
What’s the big deal?
I found a number of ebooks on my PC that I had forgotten I had even bought. Some of the
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
I had quickly speed read, with the full intention on reading them properly when I had time. 6 months, a year went by and I kept overlooking them. I just forgot what they were, and just assumed they were some
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ree ebook or something.
The end result being:
The end result being:
- I never read these ebooks a 2nd time.
- I never signed up to any of the newsletters that were being promoted by the ebook authors.
- I never bought
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
any of the products being recommended inside the ebooks.
None of these ebook authors made a single back end sale from me.
I wonder how many ebook buyers have done the same as me? My very conservati
I wonder how many ebook buyers have done the same as me? My very conservati
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e guess is that at least 50% of people overlook the ebooks on their PC with filenames they don’t recognize. If I am right, you could be losing half your back end sales, if you choose not to give your ebook a d
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
scriptive filename.
If you have a website and you’re worried about Internet thieves, store your ebooks in a separate folder and give THAT a weird abbreviated name that no one would guess, not your ebooks!
If y
If you have a website and you’re worried about Internet thieves, store your ebooks in a separate folder and give THAT a weird abbreviated name that no one would guess, not your ebooks!
If y
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
u have worked hard to write an ebook, do yourself a favor and finish the job off with a nice descriptive filename. Trust me, your readers, AND your bottom line will really appreciate it.
© Copyright Jason Lewi
© Copyright Jason Lewi
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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