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A friend of mine was asking me just how am I succeeding with my Google advertisement while he was getting no results.

He had spent some

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

money and got some clicks, but he complained that every time he entered his keywords, his ads didn't show.

Have you checked with Google?

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

I asked. They do have a monitoring policy (Sandbox) for ads where they let your ad run very low until they check and approve it. The a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

proval depends on what you are advertising, your audience, your landing page, and whether you are offering what you are advertising. The

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

re seem to be many factors involved.

Are you referring people to your home page where that big noisy music is heard with the nice lookin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

but completely irrelevant flash animation thing with no skip button to relieve the poor and completely stunned first time visitor? Well

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, that could be one reason to get disapproved.

You have to narrow your ads to specifics and take people to exactly the page were you off

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

er what you have advertised. And make sure the next step is the information on how to buy or contact you. Advertisements like: Hay I'm

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ere and here is my site with all the goodies you can buy, will most probably get you a big advertising bill with no sales.

Advertise one

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

book. And make sure your landing page displays the information about the book and how to buy it.

And start low. Don't go out spending

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

too much per click. Start with ads that would cost you 3 to 5 cents. Find keyword that doesn't ask for too much. If they want too much

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

, let them sit for now.

Key words should be repeated in the ad. That is one way to be relevant. If you have new keywords that don't re

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

late to your ads language, just create a new ad group. Don't create one campaign with large number of keywords. Create small groups of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ampaigns with few keywords in each and ads that relate to those keywords and also in each ad send the visitor to a page were you offer th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

at specific service or product. Then use trial and error and test.

To your ads, always make small changes at a time and let the two ads

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

run together and see which one performs better. Keep the better performing one and delete the other. Then create another ad with the ne

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

xt change and let the ads again run side by side until you know which one is better. Keep the good one and stop the other. This way, yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

u keep growing steadily but surly.

Advertising on Google is an art and science. You have to be patient, creative, and think the way a v

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sitor would think. Put yourself in place of a visitor, someone who wants to buy your product and ask yourself what would you have done?

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

And continue testing products to find niches in your industry. And when you find that niche, then bring in the artilleries and good luc

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Why should I put my money in a place I've never even heard of before? Even for those who do know something about Pakistan, courtesy of CNN (and sometimes the BBC) have seen pictures of violence – people burning effigies of President George Bush, rioting, army personnel swarming over so-called terrorist camps and, of course, not to forget, a whole lot of bloodshed. No wonder it is usually confused with other places like Iraq and Afghanistan, which are actually going through very bad times.

If you are attending a conference or trade show as a representative of your business, you will likely want to ensure that your company name is the one that everyone remembers after the show is done and packed and everyone has gone home.

Far too many people believe they can do their own package design and write their own copy for effective (money making) direct mail packages. This is rarely the case. Direct mail creative is an art form. As a 30 year, award winning direct mail production consultant, I have witnessed a tremendous number of people waste a tremendous number of dollars by designing and writing copy for their own direct mail campaigns. A mailing is an expensive proposition. It includes printing, data processing, imaging, mailshop and postage. If the design and copy is not done well, all of the money spent on production is wasted. Here's some advice you may find helpful.

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