Digg It - Internet and Businesses Online

As more and more people turn to the internet to do their daily shopping, websites are scrambling to make their sites more attractive, easier to use and most importantly one that streamlines the conversion or sales process. A conversion is w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hen a website visitor turns into a new lead or a new client.

Making conversions happen is not an easy task. Conversions will take time and patience to make sure that all of the elements your website are in place. Part of the pre-sales proc

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ss is making sure that the web visitor is at ease with their ability to make returns and exchanges in case there are any issues with their order. A site that doesn't clearly state its return policy is not satisfying a very basic need for a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hopper.

The same way you will see a clearly marked section of a local retail store called customer service or returns, is the same way that you should find it on a web site. Before a visitor will be satisfied enough with your site to part

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ith their money, a few questions need to be answered to assure them that they are making a great decision when shopping on your site. You have to make them comfortable enough to know that they have assistance and a course of action if they

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eed help.

Setting up a frequently asked questions section on your website is a great start. Taking steps to be pro-active and giving your website visitors self help or self serve tools, will not only make your website a smarter place to sh

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

p, but you will actually reduce the amount of assistance requested to your representatives, directly freeing up resources and saving you man hours.

Visitors want to know that they can safely exchange or return a product for a refund if the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e are any issues, and that there will be service available online and offline to help them. Having the pleasure of working on many different websites, I've had the chance to see firsthand how following a few simple rules of the game can gre

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tly increase your conversion rates.

1. Trust Factors

Shoppers want to feel comfortable with shopping on a website. Displaying various trust factors on your site can help shoppers make a decision. Shoppers want to be sure

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hat shopping on your site is secure.

2. Professional Design

Having a well designed webpage with a proper balance of graphics and content is important to your website's professional image. The number of people that will co

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

vert from visitor to satisfied shopper is directly affected by your website's image. There is no substitute for a great first impression.

3. Customer Service

The provision of service to customers before, during and after

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

a purchase as define by Wikipedia. Providing customer service can be in the form of service provided by a person, or in a more automated fashion called self-service. Shoppers want the control of helping themselves

4. Interactive Sh

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

pping Tools

Customers want useful tools to compare and keep track of products. Shopping tools should be easy to use, while educating the shopper about a product and encouraging purchases.

5. Landing Pages

Landin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

pages are designed for visitors to land on after coming from a search engine or clicking on an advertisement or banner. Landing pages give you the ability to directly communicate your service, ideas or product directly to the website visit

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r. This is called a reference landing page. For most e-commerce sites, you will be building a transactional landing page, where the measurement of success will be determined in actual conversions.

6. A/B Testing

A/B Testi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g is the process of comparing different versions of your content and its effectiveness at referring conversions. By using techniques to display different versions of your content, you can determine which method drives you the most conversio

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s and make improvements to the site as a whole. To do this, many websites will rotate their landing pages based on the keywords a visitor searched for, or switch landing pages based on the number of visitors and times of the day.

C

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nclusion

It's time to take a good hard look at your site. If you are not converting at least 3 to 5% of your traffic, it's time for a site overhaul. Go back and reread these 6 website recommendations again and think about how you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

an start applying these conversion techniques to your web sites. Remember, every time you double your conversion ratio, you double your income. And who doesn't want a pay raise like that?

Ok, thats it for now... I hope I've opened your eye

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to some important considerations in e-commerce. Internet retail can be a rewarding and exciting venture. Be sure not to lose focus, and always make sure that you view your site in the eyes of your customer, the most important point of view

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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BB link (for phorums):
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