Digg It - Internet and Businesses Online

I talk to a lot of people who are doing business online everyday (no surprise given my industry). Come to think about it, almost every single one of my conversations are with Internet business owners and 90% of them ask me the same ques

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tion; "Would you please take a look at my website, and give me any ideas on how to improve it?" Besides helping business owners find products to dropship, I own my own business online and have been where these people are. I love to he

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

p in every area that I can, or have time for.

I have narrowed down what I think are the top 6 ideas to improving a dropshipping website -

1. Site Structure - Make sure your site loads fast, and that the code is clean. If you built the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

website yourself, or had someone else build it, did you make sure (you or) they used CSS, and that it validates. When using CSS you make sure that everything on the site is uniform. The font size, style of font, colors used etc. You

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ill lose more customers then you realize by having a site that looks like it was designed by a 6th grader in a computer class. I know you have seen them. Text that is a rainbow of colors. First paragraph green, second paragraph red, n

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ext yellow and so on (just repeat any color you can think of and you get the point). Creating a site like this is very unprofessional and you will not be taken serious.

2. Images, graphics and banners - Make sure that you are using the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cleanest looking, fastest loading and most optimized images you can. There are several programs out there that will help you optimize your images for the web. You may even have some software on your computer and not even know it. Most

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

programs like Photo Shop, or Paint Shop Pro (even the basic operating system photo programs) have image optimization programs that can help speed up the load time and clarity of the photo. The more images that can help describe the pro

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

uct you are selling, the better. Remember the saying that a picture is worth a thousand words.

3. Site Navigation - If your potential customers can't browse through your site easily, or feel they are lost, you will lose them 80% of the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

time from my experience and website analytics tracking. I try to follow the "3 click rule", meaning that it will not take people more then 3 clicks to get to your shopping cart. Also make sure you add an html site map and a universal

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

earch engine site map so the search engines can know about the pages you are offering and when they are updated. Doing this will help you have the freshest content from your site on the search engines.

4. Amazing Unique Keyword Rich Co

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ntent - The more information you can provide the better. People get on search engines to look for what? Information. If you are not providing information that is at the very least better then your competition, then you might as well g

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ve up. For example, if you are working with a supplier, and so are 1000 other people, how many of those people do you think are just copy and pasting the product descriptions and not doing anything they can to make it their own using th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e keywords they want to target? Most of those people are not doing anything to make their content better (from my experience) so even just changing things around a little and making the content better by being more descriptive and using

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

more keywords will put you ahead of the competition 100%.

5. Make Me Feel Safe - If you do not have any kind of SSL certificate, BBL logo, or "hacker safe" logo on your site, then you need to research these out and do whatever you can t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o get at least one of these added to your site where visitors can clearly see. With all of the talk going on about identity theft people are very weary these days about giving credit card info online. So, anything you can do to help pe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ple feel safer on your site (even a little bit) will help increase sales.

6. Contact Info - People are curious by nature, and the thing that runs through my mind more then anything when I am visiting a site is - "Who is the person behi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd this?" I want to know that I can talk to a human if needed and that someone will be there to actually answer my email or return my call. Make sure you have a phone number where people can contact you, email address and mailing addre

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s. When people know they can contact you they feel safer and will be less hesitant to purchase from you.

I have blogged a lot about these topics in the past, but i wanted to do a new post and talk about what I believe are the most impo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rtant things you can be doing right now to improve how things are going on your website. These are not hard or costly steps, but will take some time and planning. If you get started implementing them now it will pay off in the long run

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A transfer agent is the lifeline between your company and its investors, but what happens when you are not happy with the services being provided by your transfer agent or you run into unexpected problems?

Some of the most successful package introductions have come from people who knew nothing about package design. How can that make sense? Designers are creative. They get paid to design packaging, which may or may not necessarily be what the customer wants or needs.

Most people foster an image of the expert negotiator as the one who seems capable of getting a discount on anything. “Joe, you’re going to need bypass surgery right away, and it will cost about $10,000.” “Doc, is that the very best you can do?” “Okay, Joe, just because it’s you, I’ll do it for half.” Of course, savvy negotiators do better than others when it comes to the give and take of bargaining, but sometimes the very best at the game will tell you that they AREN’T necessarily looking for a discount. In fact, sometimes they’re more than happy to pay the retail price, says Dr. Gary S. Goodman, top negotiation speaker, best-selling author, and popular commentator on radio and TV.

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