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First of all, what is a squeeze page? A squeeze page is a web p

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

age that has as its only purpose the opting in of opt in subscri

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

bers. The idea of a squeeze page is that you are looking for peo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ple to opt in to your opt in email list – not to make sales or g

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ve content.

When you are working with a squeeze page, the most

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

important thing with that squeeze page is that the visitors to t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he squeeze page opt in. If they do not opt in, your squeeze pag

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e is not good enough.

So why do you need to have a squeeze page

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

If you do not use a squeeze page, and just put a web form on y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

our web page to collect subscribers, you will probably average a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n opt in rate of around 10%. But with a squeeze page, you can g

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

et up to 70% (or more) of your visitors to opt in.

So that mean

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you can get up to 7 times more subscribers if you use a squeeze

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

page rather than just an opt in box.

So why does a squeeze pag

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e have to have no other purpose?

If you start adding other link

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s outbound on your squeeze page, you will find that people will

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lick those links instead of opting in to your opt in form. If y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ou add more than a few links, then your opt in conversion rate w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ill approach that of a regular web site.

The bottom line is: d

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

o not try to do anything on a squeeze page except get the opt in

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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So you don't waste your time and money it is important to design your advertisements to get noticed. This isn't done with gimmicks but with a proven principle referred to as AIDA. Getting notice can be the difference between success and failure in advertising.

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