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If we ignore for a moment the critics who seek to torpedo anything that remotely resembles email, we'll see that email as a marketing tool still receives great favour with big businesses. Book a flight with any of the well know operat

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ors and a useful flow of email usually ensues, keeping us informed of any changes to flight times whilst at the same time sneaking us few discount offers. Within a few days of travel a cheery emails wishes all the best and thanks us f

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r our business. This seems all very courteous and doesn't feel at all intrusive. It does after all save all those pest follow up phone calls or documents in the post. Should it get too much email allows for an easy method of terminati

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n…..the delete key. Quite the opposite to the endless dribble of viagra and bogus banking emails you find after your week away in the Algarve. OK the delete key still works but there is a massive differences between email that tells u

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

something reasonable useful and the spam we are all generally drowning under.

Good, well-designed and well thought through email campaigns should not be thrown in the mix with the likes of viagra spam. Far from it, attractive design

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

coupled with a splodge of quality information can actually be very useful and be more than welcomed by recipients. Obviously a lot depends on proper targeting and profiling of recipients. If we assume mailing lists are clean and meas

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ure up to current legislation then organisations should not feel lame in exploiting email. Skilful designers can put together smart looking campaigns in a number of hours, tagging hyperlinks so that important statistics can be quantif

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ed further down the line. Not only can we reach clients in a cost effective manner, we can track and measure delivery, open and click throughs, giving us feedback on our return on investment (ROI). Link this with website analytics and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

we begin to follow visitors paths and behaviours. For those who want to get the most out of their email campaigns its essential that conversion tracking along with post click and post view are properly monitored and analysed. Post cli

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

k illustrates the actions of web site visitors after clicking through from an email, whereas post view provides details of the people who visited the web site at a later date. By monitoring if a particular campaign delivered on its go

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

l to take visitors to the point of ordering, booking, enquiring etc. email delivers much more than most other forms of marketing.

The number and staging of email is crucial in order to get the best out of any campaign. This is especi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ally true if the campaign consists of several steps. Send out too many too often and you risk alienating the audience. If the message carries little of anything that’s useful and smacks of nothing more than blatant marketing, then the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

recipient may decide to opt-out. Bombard the audience and again heavy opting out may result. If we continue the flight booking scenario we'd expect a confirmation email followed by perhaps a scattering of offers relating to accommodat

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

on, places to visit and car hire, to name but a few. As the flight dates approach perhaps an email re-confirming the flight times would be useful. Last minute changes could also be flagged, not to mention a reminder to take your trave

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

documents, passport, euros and so forth. After the event - at a later date, maybe a few more offers relating to similar destinations would be reasonable.

Overdue the campaign and people may start to feel a little abused. It’s a bit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ike overstaying your welcome or constantly knocking the neighbours door to update them with the latest gossip. But if the campaign provides mainly good information, the campaign may make people feel special, even cared for. It goes wi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

thout saying much depends on the individual, but we need to be cautious and play it somewhat conservatively.

Far to many campaigns make the mistake of never knowing when to stop. They wrongly assume that because we took a short fligh

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

with them, we'll want a weekly update of offers. Once the initial courtship is done they should realise that emails should be scaled back. They'll most likely be little need in their services again for quite a while and any regular w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

b user will be checking out competitor prices all over again. Possibly a once a month update is about right. OK, so we always have the delete key, but being too pushing can become an easy turn off. Through good profiling of clients it

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

should be possible to determine the regular flyer from the intermittent flyer and therefore establish whom to best hit with more frequent information.

This article is free to republish provided the resource information remains intact

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It seems no matter the type of work you do or even the type of life you live there always seems to be a need to understand the basic elements of event planning. Whether it’s planning a company Holiday Event, or Staff BBQ, or even your child’s birthday party understanding the basic steps to pulling together a smooth running event can make things just a little bit easier.

As an entrepreneur, information is the base of all profits. Knowing how to get the right information about your projects and doing it quietly is like money in the bank.

For the last century, psychologists have been studying simple persuasion tactics that will allow you to motivate people and get the results you desire. This article focuses on how to use one simple persuasion secret that will blow the roof off your sales.

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