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While the South African online market remains small, email marketing is enjoying enormous growth. Experts say web traffic in

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

South Africa increased by 48%, with users coming predominantly from higher income brackets.

Adoption of email marketing is e

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

pected to growth exponentially as more South Africans gain access to the Internet. Currently, more than five million people,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ut of a population of forty-six million, have internet access, with three hundred thousand of that access being broadband.

O

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e of the problems that inhibited internet adoption in South Africa was the high price of connectivity, with a number of resea

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rchers showing that access in South Africa costs a thousand times more than one one would pay internationally.

In the past y

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ar, pressure was exerted on the fixed line and mobile phone operators to lower prices, and as result, prices have come down,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eading to increased adoption of services. However, the market is still emerging, and there are a number of hindrances that ne

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d to be sorted out before the internet adoption and associated services come into their own.

The second problem that inhibit

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s internet usage in South Africa is the usage capping that providers introduced (i.e. if a user runs out of bandwidth, he is

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ut off until the next month when he receives his next data allocation). However, that practice is also expected to be eradica

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ed through regulations, allowing users to access as much bandwidth as they need.

Richard Hurst, a senior analyst with local

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

esearch house BMI-TechKnowledge says broadband is staging a staging a revolution in South Africa. He says internet access pri

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ces will fall by as much as 70% by 2010, bringing them in line with accepted international standards.

Broadband connections

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ill grow to 2.5 million, and could go as high as 3.5 million, if prices continued to drop at a high rate, he says. This will

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n turn result in 30% of the South African professional workforce becoming mobile workers, he says. In the long-term, as the g

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

owth in internet penetration leads to more people seeing internet and email marketing as a viable business option, the South

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

African market will present an attractive target market for those strategically placed to take advantage of it.

The high une

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ployment rate, and the need for young graduates to start their own businesses straight out of university, also makes turn-key

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

business opportunities, which have already been tried and tested elsewhere, an attractive business proposition for the locals

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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