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Email marketing solution provider dotMailer announced its technology partnership with the award winning push technology mar

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ket leader Skinkers for new and existing clients on 1st May 2007. Marketing experts think that this partnership is going

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to have a long lasting effect on the market and people can expect many similar deals in the future.

Email marketing has b

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

een a prime choice for marketers to reach the target market easily and within a moderate budget. They also use this method

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to sustain the existing customer base and update them about latest developments in the company.

However this technology pa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rtnership between these two corporations is going to expand the horizons of direct marketing in UK. dotMailer now will also

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

offer Skinkers Alerts to reach the target market directly on the customers desktop.

Skinkers Desktop Alert is one of the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

most exciting communication channels that can take direct marketing strategies by storm if properly implemented. Industry i

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nsiders think that dotMailer’s professionals are working very well to come out with a perfect solution to use and incorpora

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

te effective email marketing strategies into Desktop Alert system. The information, in this process can also be sent direct

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ly to the handheld devices which further establish its uniqueness as well as timeliness.

To add to this, that clients can

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

decide the actual time when the information should ideally reach the target audience in a specified format. The clients can

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

also predetermine specific visitor segment along with display duration for the optimum use of the channel.

The messages t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hat normally arrive as an alert in the selected devices like PC, Laptop, BlackBerry or mobile phones, can also be redirecte

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

from one device to another if the message is not acknowledged to be seen or read for a set period of time.

“It is always

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a win-win situation for the client” says a direct marketing expert as, “now they can ensure that the messages reach the tar

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

get audience this way or the other and the audience reads it – the mode is now wide open for the clients as well as the aud

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ience to choose from”. Along with it the clients now can reach directly to the niche market segment based on the permis

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sions from the receivers or the audience. This makes the marketing standpoint of the clients more precise, trustworthy and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

upholds brand value.

This latest direct marketing strategy also helps to maintain the applicable laws and guidelines in UK

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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