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Everyone loves free advertising. In some ways it is the Holy Grail of business. But it has to be effective advertising seen by many people. One of my favorites is a newspaper article about y

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

our business. This is an elusive goal, and it can be difficult to achieve. Sometimes, it is just being in the right place at the right time. However, there are some basic techniques you can

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

put into play to help position your business for exposure. I have personally used them to get 3 different articles written and published. These techniques have even put me on the evening new

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s. And best of all, it only costs you some time and effort.

The key to this method is letting journalists know your business exists. I do not believe in waiting for someone to notice me. I

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

refer to tell them I am there. Realistically, journalists are always for a good story. Just tell them why you or your business would be a good story. Try to look at your business from an out

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sider's perspective. Why are you special? How does your business improve the lives of your customer? Maybe you are the first one in your area to do what you are doing. Maybe you are about to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

celebrate an anniversary or milestone in your business. Have you recently received an award? Find something special about your business that is newsworthy. You are excited about your busine

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ss, otherwise you would not be doing it. Share that excitement. Do not expect someone else to decide what it is about your business that is exciting. Make it something that sparks the journa

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ist's interest.

Once you have your concept, all you have to do is email them. Go to the websites of all your local papers and find the email addresses of journalists in the appropriate sect

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ions of the paper. For instance, if you want your business splashed across the front page of the entertainment section, find a journalist (or two or three) in that section. Email addresses a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

re usually found under the "Contact Us" link on the website. Collect lots of addresses. The more people you let know about your "news," the better chance you will have of being picked up.

N

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ow comes the tricky part. You have to grab them with your subject line. Try to imagine yourself at their desk, opening your email, and try to decide which emails grab your attention. What wo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ld you want to read? What would whet your appetite? This is your opening line. Make it your best.

The body of your email should be short and sweet. If you do grab their interest, you do not

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

want to lose it with a long, drawn out email. And if they are not interested, you do not want to waste your time typing. Give them one or two paragraphs about why your business is newsworth

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y, and then give them a link to find out more information. If they think the story is newsworthy, they will follow your trail.

Once you have emailed everyone you can find, just sit back and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

wait. But do not wait too long. It is common knowledge in the marketing world that it takes four to seven exposures for people to recognize your name or business. Do not send out one email

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o your list and expect something to happen. (Of course, it can! But do not be too disappointed if it does not.) Make a schedule for yourself and send out emails to your list every two months

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

or so. Find a way to tie your business in with a holiday. Or make a big deal about how much your business has grown. It does not matter if when you say you doubled the number of people in y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

our organization within your first year in business, you mean that you went from three to six. Keep your email subject lines exciting but relevant. And be persistent. You never know when a n

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ews story will relate to your business. And when it does, you want journalists to know your name and how to contact you rather than your competition. Good luck. I hope to read about you soon

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Teleconferences, also known as teleseminars, are fast becoming one of the most valuable strategies you can use to increase your market position, your lead generation list and your profit margins. You can quickly become known as an expert in both your field and market through the power of teleconferences.

It might seem like an easy chore on the surface, but picking out gifts to give corporate clients is actually never as simple as it appears.

Payroll Service, Changing Providers. In Three Chapters. Why should I Change Payroll Providers? What should I look for in a New Payroll Provider. What should Happen When I Change Providers

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