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Why SHOULD people read your emails? I think that sometimes people set up these lists, add in a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

bunch of emails, send people to a squeeze page, give them a gift, then wonder why their emails

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

don’t get read or opened.

Look, I get around 100 emails per day just from people whose lists

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

I am on. That is not counting 300+ spasm per day and 200 emails from my web system. So out of

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

100 emails that I get daily from someone’s list, how many do I open? Maybe 5. So I account f

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

or a 5% open rate. If everyone one your list gets 100 emails a day, then if they all open emai

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ls like I do, your open rate would be 5%.

Luckily, that is not the case. I subscribe to a rid

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

iculous number of lists for several reasons. Most people do not. Most people could not handle

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

1000 emails per day. I don’t like it, but my business works with it.

So why do I open the fe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

w I do open?

Maybe I should back up a bit.

I tend to open emails by the same person – everyti

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

me they send me one. So I have about 10 people whom I respect enough (or whom I think I can le

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

arn something from) and I open their emails regularly.

Why? Because I respect them. They kno

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

w more than me. They make more money than I do. I trust them. I like them. I can learn from

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

them.

What should that say to you? If you want to get your emails opened, you have to be goo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d. You have to have more information than the next guy, you have to have better information, o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r a better way of getting it out, or you have to be more trustworthy. You have to be on your s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ubscribers’ ‘must-open’ radar.

How do you get there? Over deliver. Give out only the best in

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

formation. Never write an email that isn’t the best. Are you tired and your email looks lousy

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

? Don’t mail it. Wait until you are fresh- then you can mail it. Don’t have enough good info

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rmation? Don’t mail it. Wait until you do. Just one bad email can make your open rates drop.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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How to use Company Web Sites in your job search. An under utilized resource that may be the key to finding your next job.

Do you know anyone who regularly wins bids? Or can boast a balanced relationship between doing the hard work of producing proposals and regularly winning the business? I’m always amazed at how much energy people put into responding to a Request For Proposal (RFP) in relation to the level of success – or non-success – they realize. And yet they continue to put time and resources into this relatively unproductive activity.

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