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Having said that, what are common frequencies?

Most marketers mail about 2 –

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

3 times per week. Many mail once per week. Less than once per week, and yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

u are probably losing people’s interest.

More than 2-3 times per week, you t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nd to get many more unsubscribes and unhappy people.

Having said that, I mai

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

l practically daily. Why? I make more sales that way. But you have to keep

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

in mind – I get between 50 and 200 subscribers per day. I can afford to los

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

10-20 people per day who unsubscribe. My feeling is, if they don’t like me,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

they will never buy anyway, so who cares?

But if you are only getting 10-20

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

subscribers per day, you cannot afford to lose 10-20 per day.

Another consi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eration is this: I work fulltime online. I can afford to spend a couple of

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hours per day writing emails and email campaigns to keep up with an email or

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

two per day.

If you are only working this parttime, and you only have a few

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

roducts or less, you cannot mail everyday. You simply don’t have the time!

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

You have to have time to not only create new emails and email campaigns, but

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you have to have time to recruit new subscribers, time to create new products

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

etc.

So what is best for you?

If you are new online, 1-2 times per week is

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

probably plenty.

If you have a few products and you have some experience, y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ou can go with 3 emails per week.

If you are going to do more than 3 emails

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

er week, you need to seriously think through the time commitment and the stre

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ss on your list. You WILL get more unsubscribes…are you willing to lose them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The ultimate marketing battlegroung is the mind. Successful marketing implants int the mind of the consumer a clear, specific identity for a certain product or service. If you want to be successful in today's changing markets you have to postion your product or service in its most favorable light.

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