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Whenever you are sending out promotional emails to your list, you should always be aiming to maximise the response you get from your audience. I’m sure you already know the basics of w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

riting an explosive promotional emails as outlined below:

Make sure that you outline the benefits of your product, not its features.
Give your reader a sense of u

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rgency to buy your product (e.g. one time offer, limited time offer).

Always include a call for action in your emails, never assume that the readers know what to do.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

addition to all those factors above, you will get a much better response if your timing is right. And this is what I am going to discuss further.

If you ask me when the best time to s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

end your promotional emails is, there is no one single answer, because there are some factors that would influence this, one of them being the nature of your business and your target m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rket.

Let’s say that that your business is selling internet marketing info product. Who would be your target market? I’d say that they will be people who are working (not self-employe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d), and most likely they are working full-time. Their working hours would be Monday to Friday, 8am to 5pm. Now, if most people are like me, they will be checking their mailboxes regula

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ly, probably every 2 -3 hours. I know that some people are really busy that they don’t check their mailboxes in the office, but those people only make up a small percentage overall, so

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

don’t worry about them.

You might ask me, why you need to care about when your promotional email should land on your prospective buyers mailboxes. You might say that it does not make

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

any difference if your emails go to their mailboxes at night since they will be reading it anyway in the morning. Well, here is the problem. When they open their mailboxes in the morni

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ng most likely they will have tons of other emails to read as well, and your email will have to compete with those other emails. Remember that most people will feel overwhelmed when th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ey’ve got lots of emails to read, and they will want to get rid of junk emails as quick as they can.

Ok, so now that we have established that the best time to send your promotional em

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ils is during working days, 8am to 5pm. Let’s now go a bit further and refine what we’ve got so far. What days of the week you think would be the best time? I think intuitively you kno

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

w that Monday might not be such a good time as normally people are very busy on Mondays. You probably might have noticed that traffic is always very heavy on Mondays. So this leaves Tu

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sday, Wednesday, Thursday, and Friday on our list. Friday is quite a tricky one. Most people are happy on Fridays because they won’t have to go to work the next day, so they would be m

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ore receptive to your promotional message and more likely to buy your things. On the other hand, internet marketing might be the last thing they want to think about on Friday. The con

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lusion? Better be safe than sorry, so let’s take Friday off our list as well, which leaves us with Tuesday, Wednesday, and Thursday.

But again, as I said earlier, one factor that woul

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d influence this whole thing is the nature of your business and your target market. If you are targeting teenagers or students, then most likely your product would deliver entertainmen

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

value. As such, you might be better off sending your emails during the weekends as they would see weekends as time for entertainment and fun, and they are more likely to buy.

There a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

re lots of other factors you need to consider, but I hope what I have explained above would stimulate your curiosity enough to do your own experiment and give you some insights into it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Gatekeepers have a job to do. They screen the bosses calls and mail. So the best marking letter or piece will probably never get to the intended party.

Owning a business is a challenging endeavor. If you're like many novice small business owners, you've taken numerous risks with your time and your money, only to see all of your efforts producing little or no result. This can leave you frustrated and ready to give up. That's no surprise. The more we focus on the negative parts of owning a small business the more negative results we will attract. Learning how to deal with obstacles is the key to avoiding failure. Those small business owners who never learn to deal with obstacles will often become overwhelmed and end their business. Negative thinking is the center of the small business failure scenario.

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