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Digg It - The 5 Most Dangerous E-mail Marketing Myths
E-mail marketing has gone through a lot during the past 5 years or so. In the beginning, it was seen as the ultimate marketing tool -- inexpensive, instantaneous, and 100% measurable. Click-through rates were the only numbers that mattered, and people were willing to open -- and read -- just about every single e-mail they received.
Pay attention, because if you've bought into an
Pay attention, because if you've bought into an
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
y of these myths yourself, you're in danger of losing out on a lot of potential profits.
These are E-mail Marketing Myths below :
#1: E-mail Marketing Is No Longer Effective
This is the most common misconception I hear when I talk to people about e-mail marketing. Many think that the sheer volume of e-mail that we all receive on a daily basis has ruined the ef
These are E-mail Marketing Myths below :
#1: E-mail Marketing Is No Longer Effective
This is the most common misconception I hear when I talk to people about e-mail marketing. Many think that the sheer volume of e-mail that we all receive on a daily basis has ruined the ef
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
fectiveness of e-mail as a marketing tool. And the fact that spam has received so much attention in the news lately also hasn't done much to instill confidence in this medium.
A recent DoubleClick study reports that 69% of American e-mail users have made purchases online after receiving permission-based e-mail marketing.
That's great news for companies who continue to use e-mai
A recent DoubleClick study reports that 69% of American e-mail users have made purchases online after receiving permission-based e-mail marketing.
That's great news for companies who continue to use e-mai
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
l as a marketing tool. The fact that almost 70% of people have made purchases as a result of receiving an online promotional offer demonstrates that e-mail remains one of the most effective marketing tools in history.
#2: E-mail Promotions Will Damage My Credibility
There is a pervasive myth among some small and home-based business owners that using e-mail as a
#2: E-mail Promotions Will Damage My Credibility
There is a pervasive myth among some small and home-based business owners that using e-mail as a
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
promotional tool will cause subscribers and customers to have a lower opinion of your business. Now, I'm not sure who started this rumor, but I'll bet that it was someone who didn't do a very professional job of putting together their own e-mail campaigns!
If you launch a poorly designed e-mail campaign, of course you will damage your credibility. The same goes for a direct mai
If you launch a poorly designed e-mail campaign, of course you will damage your credibility. The same goes for a direct mai
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
campaign filled with spelling mistakes or an offensive newspaper advertisement. However, if you spend some time creating a well-formatted promotional e-mail that is of real value to your customers and subscribers, you will actually enhance your credibility.
In a recent report, eMarketer found that 67% of US consumers said they liked companies who, in their opinion, did a good j
In a recent report, eMarketer found that 67% of US consumers said they liked companies who, in their opinion, did a good j
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ob with permission e-mail marketing. This is proof that an e-mail marketing campaign that is well-designed and properly delivered will actually enhance your credibility among your customers and subscribers, as opposed to damaging it.
The key to delivering an e-mail promotion that your opt-in list will appreciate is paying attention to quality. Here are 3 easy steps to ensure tha
The key to delivering an e-mail promotion that your opt-in list will appreciate is paying attention to quality. Here are 3 easy steps to ensure tha
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
t your customers and subscribers receive professional, quality messages from you every time:
1. Make sure that your offer is directly relevant to your subscribers' interests. If they opted-in to learn more about gardening, don't send them offers for candles.
2.Be sure to proofread everything you send out at least a couple of times. And get someone else to proofread it for you a
1. Make sure that your offer is directly relevant to your subscribers' interests. If they opted-in to learn more about gardening, don't send them offers for candles.
2.Be sure to proofread everything you send out at least a couple of times. And get someone else to proofread it for you a
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
s well.
3.Sign up for a free e-mail address at each of the most popular e-mail services, like Hotmail and Yahoo!, and test your e-mail promotions to those addresses before you send out your mailing. This will help you catch any formatting glitches that might show up in those services.
Remember, if you are selling a product or service over the Internet, e-mail is probably the on
3.Sign up for a free e-mail address at each of the most popular e-mail services, like Hotmail and Yahoo!, and test your e-mail promotions to those addresses before you send out your mailing. This will help you catch any formatting glitches that might show up in those services.
Remember, if you are selling a product or service over the Internet, e-mail is probably the on
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ly dialogue you'll ever have with your customers and subscribers. This means that, along with your web site, your e-mail messages are the only tools you have to build trust and credibility. If you do a professional job creating and testing your e-mail messages before sending them out, your customers will get a great impression of your business, and feel comfortable conducting bus
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ness with you.
#3: My Customers Will Think I'm Spamming Them
Here's where we need to talk a little bit about the difference between spam and legitimate, permission-based e-mail marketing. Spam is basically unwanted e-mail that has been sent by a company with which the recipient has had no prior contact. Spammers usually get their lists of e-mail addresses by "h
#3: My Customers Will Think I'm Spamming Them
Here's where we need to talk a little bit about the difference between spam and legitimate, permission-based e-mail marketing. Spam is basically unwanted e-mail that has been sent by a company with which the recipient has had no prior contact. Spammers usually get their lists of e-mail addresses by "h
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
arvesting" them from newsgroups and chat rooms, or through a wide range of other unethical sources.
And studies indicate that e-mail users are well aware of the difference between the two. According to IMT Strategies, more than 80% of people feel negatively towards spam, whereas 78% of the people surveyed in a recent DoubleClick report said that they wanted to receive e-mail fro
And studies indicate that e-mail users are well aware of the difference between the two. According to IMT Strategies, more than 80% of people feel negatively towards spam, whereas 78% of the people surveyed in a recent DoubleClick report said that they wanted to receive e-mail fro
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
m their favorite online merchants.
Now, if 78% of people actually want to receive promotional e-mail from you, you're doing terrible damage to your bottom line if you aren't using e-mail as a marketing tool. And unless you really are spamming, you don't need to worry that your customers will think that you are (as long as you follow a few simple rules like providing clear unsubs
Now, if 78% of people actually want to receive promotional e-mail from you, you're doing terrible damage to your bottom line if you aren't using e-mail as a marketing tool. And unless you really are spamming, you don't need to worry that your customers will think that you are (as long as you follow a few simple rules like providing clear unsubs
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
cribe instructions). Your customers are smart enough to tell the difference.
#4: People Will Unsubscribe From My List If I E-mail Them
Another really common concern among online business people is that their customers and subscribers will start unsubscribing from their list if they receive promotional e-mails. The only time these companies e-mail their customer
#4: People Will Unsubscribe From My List If I E-mail Them
Another really common concern among online business people is that their customers and subscribers will start unsubscribing from their list if they receive promotional e-mails. The only time these companies e-mail their customer
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
s and subscribers is when they want to notify them of a some company event, like a move to a new location or a total redesign of their web site.
It's true that if you never send any e-mail to your customers and subscribers, you won't get any unsubscribes. There's nothing for them to unsubscribe from! But what was the point of collecting all those e-mail addresses if you aren't g
It's true that if you never send any e-mail to your customers and subscribers, you won't get any unsubscribes. There's nothing for them to unsubscribe from! But what was the point of collecting all those e-mail addresses if you aren't g
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ing to use them? The fact of the matter is that people who leave their e-mail addresses with you fully expect to receive e-mail from you. Why else would they have given you their contact information?
Still not convinced? According to a joint study recently released by The Direct Marketing Association and the Association of Interactive Marketing, 63% of companies surveyed reporte
Still not convinced? According to a joint study recently released by The Direct Marketing Association and the Association of Interactive Marketing, 63% of companies surveyed reporte
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
d that e-mail marketing was their most effective customer-retention tool. A "customer-retention tool" simply refers to a method of preventing your customers from buying products or services from your competition rather than you.
Customer-retention is one of the most important aspects of any business. Losing a customer to your competition is very harmful to your bottom line, beca
Customer-retention is one of the most important aspects of any business. Losing a customer to your competition is very harmful to your bottom line, beca
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
use one existing customer is more valuable than a list of potential customers.
And remember, a few unsubscribes here and there aren't going to destroy your business. In fact, people who unsubscribe from your list as a result of responsible, well-written e-mail marketing campaigns are actually doing you a favor! After all, why would you want to waste your valuable time and resour
And remember, a few unsubscribes here and there aren't going to destroy your business. In fact, people who unsubscribe from your list as a result of responsible, well-written e-mail marketing campaigns are actually doing you a favor! After all, why would you want to waste your valuable time and resour
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ces on people who have no interest in your offer?
#5: E-mail Campaigns Are Difficult To Design And Deliver
Whenever I'm talking with someone who insists that e-mail marketing doesn't work, I always ask them if they've ever actually tried it themselves. Most of them admit that they haven't. When asked why they haven't tried it themselves, the answer is almost al
#5: E-mail Campaigns Are Difficult To Design And Deliver
Whenever I'm talking with someone who insists that e-mail marketing doesn't work, I always ask them if they've ever actually tried it themselves. Most of them admit that they haven't. When asked why they haven't tried it themselves, the answer is almost al
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ways the same: They think that the process of creating and sending out an e-mail promotion is too complicated or too difficult.
Those of us who do use e-mail as a successful marketing tool know that nothing could be farther from the truth. Once you've learned the basics, the process is a breeze. And there are new tools being created all the time that make the process even easier
Those of us who do use e-mail as a successful marketing tool know that nothing could be farther from the truth. Once you've learned the basics, the process is a breeze. And there are new tools being created all the time that make the process even easier
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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