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Digg It - Online Business - Email Marketing Tactics (Part 3 of 3) Email Content - Text vs HTML
This is probably every Email marketer’s dilemma. More so, due to the fact that there is no clear majorit
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
y of people preferring one format over the other. Some people will always prefer text to graphics, and s
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
me email readers only support basic text. A prominent Internet Marketing website recently carried out a
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
survey asking not only which format was preferred but why one format was preferred over another. Over 60
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
people—mostly marketers and small business operators—responded.
55% favored HTML and 45% preferred Tex
55% favored HTML and 45% preferred Tex
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
t. Given that well over 90% of email readers can view HTML, it is surprising that almost half the people
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
would prefer to receive Text. To investigate this point further, the survey gave those who chose Text a
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
list of possible reasons to explain why. On average, people listed about two and a half reasons each. Th
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
y said:
- Can't read HTML 6%
- Just want the meat without the distractions 32%
- Like to re
- Can't read HTML 6%
- Just want the meat without the distractions 32%
- Like to re
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ad offline 15%
- Ads are more intrusive in HTML 22%
- Slow to download 14%
- Other 11%
- Ads are more intrusive in HTML 22%
- Slow to download 14%
- Other 11%
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
The most popular reason for choosing Text over HTML was an interesting one. People were clearly express
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ing a desire for email layouts that focused on the message, and they often saw HTML emails as containing
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
elements that distract from the content—the content being the reason they signed up for the email in the
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
first place.
11% of the people who selected “Other” as their reason gave their own reasons as:
- Text
11% of the people who selected “Other” as their reason gave their own reasons as:
- Text
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
takes up less storage space 28%
- Security—fear of viruses 22%
- Easier/faster to read/scan
- Security—fear of viruses 22%
- Easier/faster to read/scan
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
13%
- Text is easier to read on a PDA 9%
- Text is more reliable, formatting/forwarding etc.
- Text is easier to read on a PDA 9%
- Text is more reliable, formatting/forwarding etc.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
7%
- Easier to save/file/copy text 6%
- Like to read email in preview pane 4%
- Text i
- Easier to save/file/copy text 6%
- Like to read email in preview pane 4%
- Text i
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s more personal 4%
- Fear of tracking/being spied on with HTML 4%
- Text is more easily sear
- Fear of tracking/being spied on with HTML 4%
- Text is more easily sear
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
hed off line 1%
The fact still remains that readers are almost equally divided on their preference. The
The fact still remains that readers are almost equally divided on their preference. The
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
best way to get around this is to give your subscribers an option of receiving messages in Text or HTML
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/61976/diggit-Online-Business--Email-Marketing-Tactics-Part-3-of-3-Email-Content--Text-vs-HTML.html">Online Business - Email Marketing Tactics (Part 3 of 3) Email Content - Text vs HTML</a>
BB link (for phorums):
[url=http://www.diggit.org.ua/article/61976/diggit-Online-Business--Email-Marketing-Tactics-Part-3-of-3-Email-Content--Text-vs-HTML.html]Online Business - Email Marketing Tactics (Part 3 of 3) Email Content - Text vs HTML[/url]
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