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Here are three common mistakes to avoid during your email marketing campaign.

Do not try to sell

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the product in your email

Your number one goal for the email should be to pre-sell (or soft-sell

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

) the product or service you’re promoting, even if it’s your own. Introduce the product and attempt

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to generate some curiosity and excitement. Then once you have the reader’s interest, send them to th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e sales page – the merchant’s or your own - for the actual sales pitch.

Focus on creating a positive

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

attitude towards the product, which should result in many more people visiting the sales page. Reade

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rs do not want a long sales letter in their email; and if they do in fact click your link, they may b

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e increasingly annoyed to read yet another sales letter with the same information they just saw in th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e email.

Poorly formatted emails are a major turn-off

Although this may appear to be obvious

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

, it’s surprising how often I receive a promotional email that is difficult to read - full of spellin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mistakes and poor grammar; if I have trouble getting through the first few sentences, the email will

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

quickly find its way into my Deleted folder.

It doesn’t take much effort to use a spell-checker and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

proof read the email copy before sending it out. If the sender can’t take the time to do this, why

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

should I value his or her opinion on a particular product?

Do not use too much hype in your email

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Although you may be excited about the product or service and you want to get your readers to fe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

l the same way, you should avoid using too much hype in your email copy, as this will lower your clic

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

k through rate.

It’s ok to display sincere enthusiasm, you don’t want your emails to be boring, but

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

take care not to over do it. The email shouldn’t sound artificial just because you want your wording

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to sound more energize.

If you truly believe in the product you’re promoting and think it will bene

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

fit your readers, you shouldn’t have a problem convincing them of this without including useless hype

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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