Digg It - Internet and Businesses Online

Longer copy: An email is much longer in size, and you can place as many photographs and product details as you want. A print advertisement is limite

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d in size and width. Printing in colour is even more expensive. An email is all colour.

Clear contact information: Your company's logo, l

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

cation, address, map can all be put on an email with all relevant details, in bold and easy to view/find. Your print ad may take up more space for the product features, leavi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

g miniscule space for the contact information. Often, the address is in such a small font that one has to strain the eyes to see it.

View full product deta

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ls: The reader can click on the link and visit your website for more information anytime. For an ad, a reader can't visit the shop if it is night. Nothing more frust

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ating than to wait for the next day to talk to someone to find more information. Often, people forget about the whole thing by the next day. Here goes another lost sale! At l

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ast provide the website address in your print ad.

Email has a long life: The holding power of a magazine is probably 1-2 hours. Once it is read, i

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t is thrown in the trash can, or in a pile, never to be picked up again. An email is more often kept in the Inbox or filed away in a folder. We have seen people contact us fo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

information even after 9 months of sending the email.

Online activity can be tracked: Once a email is opened, it can be tracked. We can analyze t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e links clicked by the reader, which pages, products did he/she viewed, and how long did they spend on the website. There is no such thing with a print ad. You don't even kn

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

w if your target audience got to see it, let alone how many saw it.

Get to know the prospect: An email can invite the user to leave their contact details

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

for exiting promotion offers, and future discounts, private sales when new shipments arrive etc. This is the first step to start building relationship with the prospect and g

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nerate good quality leads.

Build regular contact: Once we get the email address of the visitors, we can contact them periodically, and suggest the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to buy additional products, give them away as gifts to their loved ones, or simply refer new customers to us and get discounts/points. This starts to build a new and much deeper relationshi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

p with the customers. Customer information is your biggest asset

You really don't know who is reading your print ad, or how much sale

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you are getting out of a print ad. An email marketing campaign offers much better tracking in terms of success/failure, open rates, click rates, time spent etc. The biggest

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sset is the customer information - name, address, emails, what they bought etc. With this information, you can continue to market to them for future sales.

Build customer re

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ationships

Ever wondered why Amazon is so successful - not because they had the biggest inventory, but because of their excellent customer relationship building skills. The

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

did it with Wish Lists, remembering what you browsed, welcoming you with your name the next time you visited, and a simple one touch interface so you don't have to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ey in your information ever again.

Use email to reach your target market and build strong customer relationships. Then laugh all the way to the bank!

To your success,

Vinai Prakas

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/62138/diggit-7-Reasons-Why-Email-Marketing-Generates-Better-Returns-Than-Print-Ads.html">7 Reasons Why Email Marketing Generates Better Returns Than Print Ads</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/62138/diggit-7-Reasons-Why-Email-Marketing-Generates-Better-Returns-Than-Print-Ads.html]7 Reasons Why Email Marketing Generates Better Returns Than Print Ads[/url]

Free US government grants are available to meet the different needs of the citizens of the United States. Free US government grants come in cash, loans, technical advice and other programs.

In the wake of CBS placing advertisements on eggs (yes, it's true, CBS is placing ads on actual egg shells), I've decided to come up with a compilation of ideas for places to put a company advertisement.

Small businesses have always known the importance of word of mouth - but with online rating sites, more people are listening!

Tags

Links

Digg It - 7 Reasons Why Email Marketing Generates Better Returns Than Print Ads

Related Articles: