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When people visit your website, most won't make a purchase immediately, per

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

haps only 0.4% to 6%. What about the rest?

It's imperative that you get vi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sitors to subscribe to your e-mail newsletter; otherwise they are gone for

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

good. This way you'll be able to market to them again and again and greatly

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

increase their chances of making a purchase.

Securing that subscription s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hould be your very top priority. Put a subscription box on every page in yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ur website, perhaps at the top right or left corner of your webpage.

Once

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you've added a subscription page to your site, you can promote your e-mail

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

newsletter several ways.

Work with your Web host to ensure proper e-zine p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ublishing. Most hosts require your e-zine subscriber list to be an opt-in l

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

st.

Get your articles published in ezines. Make sure that your article res

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ource box (the info that appears about you at the end of your article) incl

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

udes your compelling offer to get readers to sign up for your newsletter an

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d receive your free gift.

Make sure to protect your visitors privacy. Alwa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ys assure customers that you won't sell their names or give away their priv

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ate information. States your privacy policy.

Also, Let your website viewer

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s in on a little personal information about you. The Internet is one cold p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lace so add some "warmth" to your website. It will pay off in a big way for

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you!

Use these tips to build a lucrative e-mail newsletter!

Targeted e-m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ail newsletter is a highly recommended marketing strategy.

To Your Success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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