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I thought it might be good to talk about a few of my likes and dislikes about email advertising. I have picked up a few good pointers over the years. Even though a lot of these may be known or sai

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d before they are worth repeating.

After all the whole idea is get people to read your emails( not DELETE) in the hope that they will sign up or buy whatever you are promoting.

1) One of the fir

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

st things you are going to want to do is make sure you don't go across in your email more than 65 characters a line. There are 2 reasons for this and the first is what is known as "eye fatigue".Wh

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t this means is if the person reading has to go across too far to the right the reader loses interest. The second reason is some email clients have what is called line wrapping which means your me

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ssage will come out all garbled if it is over 65 characters.

2) Next thing is avoid using all capitals.When a person uses all capitals on the internet it is considered shouting and nobody likes s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

outing all the time. Gilbert Godfrey shouts all the time and at first it is funny but then you come to expect it and eventually he's not funny anymore.So be creative. The odd CAPITALIZED word can

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

add variety however, and can make a product or benefit stand out in your email.

3) The next thing after that is one of my personal pet peeves.
I can't stand emails that are full of bad gram

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mar.Bad spelling doesn't hurt your professional image it flat out DESTROYS it. It makes me think the guy on the other end can't be bothered to proof read his emails which in my mind makes him a bi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of a retarded chimp.

4) Another pertinent practice you are going to want to do on a regular basis is put your link to your site in your email no less than 3 times. You know the old saying "a pic

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ture is worth a thousand words". Chances are your website has all the interesting pictures or videos you'll need to capture your prospect's interest so make that the goal. Space them out evenly th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ough your email and make sure they work by sending yourself one of your emails. Then CLICK on it to see if it works.I can't tell you how many people have sent me links that don't work.

5) For goo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

dness sake don't be long winded.A little info..then your link..a little more info..then your link..well you get it.What I want to know is who are these people who babble on and on.yama yama.. yama

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

.. bla.. bla..little do they know is I went to the kitchen to get a fork so I can stab MYSELF in the EYE rather than read anymore.Short and sweet or KISS(keep it simple stupid) is the KEY.

6) Som

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

times we are tempted to use uncommon fonts or really loud colors in an attempt to dress up our email. I must confess I used to do this just because I liked the all the fun tools, colors, and smile

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y's in my email arsenal. All it did was make me look gimmicky and silly along with my program. Remember you are trying to build trust and integrity on the net.Using Ariel, Times New Roman, or Cour

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

er as a font style is professional looking enough.

7) When it comes to your subject line this is where you want to grab them. If you follow the rich jerk's advice he recommends you can even say s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

omething shocking like "YOUR UGLY" or "HEY STUPID" however, one must be careful here. Trial and error here with one's own personality will make you look unique (as compared to all those other emai

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ls)and will get people opening your emails. I do confess that I have clicked on "HEY UGLY" just out of curiosity. I don't know if I want to be in business with someone that obnoxious though.I gues

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

it depends on whether you are building long term relationships or just looking for the fast sale.

8) You may want to tell the odd clean joke in your emails.Especially if you are loading then int

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

o an auto responder. You'll find people will look forward to your emails just because they can get a chuckle out of them.

So there you are. Hope you found this article on email advertising useful

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In all the businesses we conduct, there are customers. And they are the life-blood to us. It's TRUE! Despite all the million and one things we are doing - we've got to have paying customers! Nevertheless, just five things will dictate success or failure. Have you got them right?

Recently I had an unpleasant networking experience that I thought would make a good article. Here's my take on what to do, verses what NOT to do, when meeting with a potential networking associate.

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