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Without putting too fine a point on it, creating a good 'name squeeze page' is not exactly easy-peasy lemon squeezy! What's a name squeeze page I hear you ask? It's one of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

those narf internet marketing terms that really is a little more understandable than some of the terms that are used on the web, and in the inimitable style of a mad hatter

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

- it means what it say and it says what it means!

The name squeeze page is quite simply a page that intends to 'squeeze' a name - and an email address - out of the person

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

who lands on it. In the anti-spam world of cyberspace that we now inhabit, name squeezing is a fine art for many internet marketers intending to build up a good opt in li

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

st or a healthy email marketing list. Since the days of the Can Spam Act and other similar legislation in other responsible jurisdictions, serious and responsible internet

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

marketers have been seeking out more and more ways of obtaining legal mailing lists, and the most common of these is the 'opt-in' list, which most of us will probably have

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

heard of - email lists, or opt-in lists as they are also known, can provide a ready made marketplace of potential buyers for any good or hot products that the internet mark

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eter or email marketer may come across. What most of us may not be as familiar with, is the terminology used to described the methodology of acquiring that opt-in or email

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mailing list! The name squeeze page is the term which describes one of the favorite methods of many good internet marketers for building up a good email marketing mailing l

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ist.

A good squeeze page will generally be a short, stand out - IN YOUR FACE - kind of page which will have some good hypnotic suggestion

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

or psychology selling techniques attached to it. Generally it will consist of an offer of some kind, for free information, a free resource or something of that nature, whic

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

h in order to obtain, the recipient must provide a name and valid email address.

A name squeeze page will contain a HTML FORM, generally consisting only of a couple of box

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

es to insert your name and email address and a 'send it' button. On many sites the form may also be triggered on entry to the page as a 'pop-up' type addition to the page.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Various techniques and new methods are forever being dreamed up by marketers to make their method 'unique' and interesting, even if it is only for a short period of time th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

at it remains unique on the web!

A good squeeze page will be short and straight to the point with no other distracting information on it. It is there to serve one purpose,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and one purpose only, and that is to force the user to make an instant decision, so it must be short, well written, catchy and very alluring! It is intended to provoke an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

immediate response. It will use good 'killer-ad' or copyrighting techniques to compel the user to respond, and the offer must be consistent with what the user is searching

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

for. Name squeeze pages are usually setup and targeted using specific products or niche market areas. For example, a squeeze page could be designed and aimed at 'poker play

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ers' by offering a free cheat report or some other alluring feature which would be of interest to that target group. The intention of the email marketer setting up the sque

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eze will be to later send out mail shots with poker / gambling related products, cash bonuses or other offers related to whatever products or affiliations the marketer has.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/62247/diggit-The-Art-Of-A-Good-Name-Squeeze-Page.html">The Art Of A Good Name Squeeze Page</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/62247/diggit-The-Art-Of-A-Good-Name-Squeeze-Page.html]The Art Of A Good Name Squeeze Page[/url]

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