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First: Decide on the Feel for Your Email Campaign.

The feel of your email campaign must be

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

specifically geared towards the type of feeling you want to inspire in your subscribers.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

One thing you must keep in mind is that you cannot be all things to all people. If you are

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

seeking to connect with advanced gardeners, for example, the language you use will be sign

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ficantly different than the language you use with beginners. If you try to appeal to both

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

on the same list, you will fewer sales than if you were to create two lists, one for beginn

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ers, the other for advanced people.

So think about a feeling. Do you want it to feel inte

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lectual, simple, fun, or serious?

Whatever the feeling you choose, you must be consistent.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Someone who subscribes to your list because they identify with one feeling or tone will u

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nsubscribe if that changes. So it is far better to have multiple lists for multiple people

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

than to try to be all things to all people.

Next: Decide on the Goal of Your Email Campai

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

gn

What is your goal online? You probably need to know that before you can think about th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e goal of your email campaign. Are you online to make money, to make friends, to pursue a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hobby, or to share with people?

In that same sense, the goal of your email campaign should

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

bolster the goal you have on the internet. For example, the goal of your email campaign mi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ght be to educate people on some topic that is close to your heart. Or, like me, your goal

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, might be to convert subscribers into buyers. What do you want to get from your email cam

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

aign, your email list?

Once you have decided on the goal of your email campaign, make sure

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

that everything you do is in line with that goal. Ask yourself before you send out any em

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ail, does this email bolster my goal, or does it detract from my goal and my purpose online

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Trust in people and faith in principles. In any network marketing business, as in life, it is faith and trust with child like innocence that ultimately gives us success. It is all in the power to believe.

Group meetings: Size, how to choose participants, time, and length. These are all crucial to its productivity.

Remember in the last message we talked about your directional pipeline and how sometimes you'll be approached by prospects who just don't fit with what you want to achieve? We looked at the different types of prospect - Desperate, Curious, and Inspired...

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