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I am very much against giving you a formula for writing an email. But I fear that if I do not, some of you will think this book is i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ncomplete. But you must take my word for it that I hardly use a formula, maybe just some basic sales idea in the back of my head, wh

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

en I am writing emails.

I like to have my very first line in my email match or be the same as my title. Why? I figure that the rea

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on they opened my email was that the title stimulated them, that it interested them. So if I want to create interest, why not use th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e very same line that is already proven to create interest in this reader, for my opening line. So, for example, if my title was: C

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

an You Build a List Like I Can? , then my email might open like this:

Dear {!firstname-fix},

Can you build a list like I can?

Are

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ou getting 10 subscribers a day, or are you getting 50-100 like I am?

Next, I have to back up what I say. So my email might continu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e like this:

I have recently written a book that teaches you exactly what I do to get 50-100 subscribers.

I guarantee that if you r

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ead my book, I will give you 3 times your money back, if you don’t triple the number of subscribers you get everyday.

I really belie

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e in this technique – look, it works for me, and makes me a lot of money.

(insert URL here)

Here’s the deal. I really believe in y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ou. I want to see you succeed. I want you to have the same exact techniques I had when I got started.

To download everything, go h

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ere: (insert URL here)

To your online success,

Sean Ray

I went ahead and continued with the email, so that it is not really broken

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

up, but now I will dissect it.

After I say something that backs up my initial title and leading sentence, I use something to compel

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the reader to click the link.

Notice that I am not selling the book here, the sales letter does that, but that I simply give them an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

incredulous reason to click the link: I guarantee that if you read my book, I will give you 3 times your money back, if you don’t t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

iple the number of subscribers you get everyday.

Next, I include language that makes this really personal:

I really believe in this

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

technique – look, it works for me, and makes me a lot of money.

(insert URL here)

Here’s the deal. I really believe in you. I wa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nt to see you succeed. I want you to have the same exact techniques I had when I got started.

Now you can do this lots of different

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ways. Without writing a whole bunch of emails here, I will give you a mini-formula to follow:

1) Create interest

2) Give them a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

good reason to click

3) Be personal

That’s it! Notice there is nothing in there about selling. The sales letter does the selling

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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