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After you have set up your opt in list and started collecting leads you need to decide whether to use HTML or

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

plain text for your follow up and broadcast messages.

Each have there own advantages and disadvantages but it

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

far safer and more effective to use plain text for all of your messages because of a number of reasons.

The

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ain benefit of HTML is that you can send high quality graphics and make your messages colourful and attractive

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to the reader. It also allows publishers to track open rates and click through rates.

But there are some majo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

disadvantages with HTML that you should be aware of:

1. HTML messages take much longer to load (especially i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

f the recipient has a slow internet connection) and take up more disk space and many people will simply delete

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

them.

2. Email accounts display HTML messages in different ways and they can change the layout, font type, an

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

size of your message so it appears totally different to the recipient.

3. Some of the recipients may not acc

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

pt HTML messages at all so your message simply appears as lines of code which most people don't understand and

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

can't read.

4. HTML messages can be used to hide viruses in the code which can infect the recipient's compute

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r when the email is opened which is why many people will not read them.

Sending messages in HTML format can d

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

amatically reduce your response rates if you don't know how to use it properly, resulting in fewer sales and l

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ss profits. There are simply too many problems with HTML email and its not worth the effort.

If you want to c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eate fancy messages why not set up a blog and use the layout and font of your choice and just send a short pla

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n text email to your subscribers asking them to visit your blog to read the content.

Another option would be

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to allow each subscriber to select whether they want to receive HTML or plain text, but this just doubles your

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

workload and you will have create two versions of each message.

If you send your messages in plain text forma

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you will ensure that each subscriber will receive it as you intended (without any modifications) and will be

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ble to read it properly. Why risk losing profits with HTML when you can achieve better results with plain text

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/62320/diggit-Email-Marketing-Tips--HTML-Versus-Plain-Text.html">Email Marketing Tips - HTML Versus Plain Text</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/62320/diggit-Email-Marketing-Tips--HTML-Versus-Plain-Text.html]Email Marketing Tips - HTML Versus Plain Text[/url]

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Digg It - Email Marketing Tips - HTML Versus Plain Text

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