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So how do you start out in email marketing? First of all, what is email

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

marketing? Email marketing is the process of sending people emails for t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

he purpose of promoting a product or a web site. So one of the first thi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ngs you have to do when you get started in email marketing is decide what

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you want to promote. Maybe you already have a web site or a product you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

want to promote.

So what are the first 5 steps to starting out in email

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

marketing?

1) Get familiar with SPAM and email laws in your country.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Some countries, like the US where I live, have very tough SPAM laws and v

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ery tough penalties. So learn the law first, so you don’t go to jail. T

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he bottom line is they don’t want you emailing people who don’t want to b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e mailed, especially the ones that have not requested to be on your list.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

So in order for you to mail them they have to get on your list first, t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hen if they want out, you have to let them off the list.

2) Get a web s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ite so you have somewhere to send people to be able to join your list. W

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hat good is a list, if no one can find it to join it?

3) Get an autores

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ponder so that you can mail the large number of people whom you are going

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to have on your list. An autoresponder basically automates the process

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of emailing your list, and it is imperative in today’s email environment.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

4) Send traffic to your web page that is signing up people to be on yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ur list.

5) Start emailing your list regularly with informative content

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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