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Open up your Inbox and you know that anyone with a keyboard can create an email. The trick is actually making one that gets results. In any email campaign, it is imperative that you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

gain the reader’s attention, make them understand the gap they currently have without your product, and how your product fills that gap. If you successfully achieve this, you will cre

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ate a two way dialogue which leads you into what you do best-sell. Below are the five most important elements to remember when creating the initial prospect email. Doing these few th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ings will set you apart from everyone else.

This Time It’s Personal- Who are you talking to? This is an email, right? Not a billboard or a m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

agazine. You have to show the individual person that you know them. Or at least make them think you do. Use their name in the body of the email. If you saw them

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

in person, you would call them by name before speaking, right? Do the same in the email. Besides, an email with my name in it gets read. If it doesn’t, good luc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

A Tailored Fit- Not all clients are created equal. You need to understand what makes this one different than all the rest. I hea

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r you- “But, Keith, I don’t know them yet! How can I tailor an email?” Good point-I like where your heads at-but no-you’re wrong. You want to be different? You want to st

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and out? This is where it comes from. Are you contacting a business? Find out about their company, their industry, their market. Are you contacting an individual? T

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

alk regionally, sports teams, news, etc. Here’s the little secret- it’s not necessarily what you say, it’s the fact you said it. You took the time to be different

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

than everyone. You took the time talk about them, not just you.

Give It To Me Straight- Why do you take the medicine the doctor pre

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

scribes you? Because it tastes great? Because it looks good? No. You take it because the doctor told you the problem you have. You never would have swallowed the pill

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

if she didn’t tell you it would cure the problem, right? Same with your email. The prospect will never buy your product until you tell them what their problem is.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Talk In Their Language- English? That’s not what I mean. Using the doctor analogy again, if they tell you words like adenoidal sys

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tolic hyperbaritosis with a side of mopoloticitis, you would look glassy eyed at them and do nothing. Speak in your language- “6 months to live”-now you’re buying what

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the doctor’s selling. Same with your business-don’t assume your vocabulary is the prospects as well. The messaging can get lost just like your email will.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

em>Don’t Leave Me Hanging- How do you end your emails? Are you setting assumed appointments? Are you asking them a question that needs answered? Are

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you telling them when you will call to follow up? In order for you to turn a prospect into a client, you have to hold the communication until it reaches the next stage.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Otherwise, you just set the table for the next guy who will.

Take the time to make the email meaningful. Your prospect will read the email if you make it readable and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

they will take action if you make them. When it comes down to it, the success of the email depends on you. Stop assuming the prospect gets it. Leave no doubt in your mind or theirs

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You have a great product, but it's not flying off the shelf. Is one of these packaging problems turning sales away?

Read any autobiography or business success story, you'll notice one common denominator for success - sales. You need to take whatever action possible to ensure that sales are consistently growing to allow you to gain profit. Again, a word of caution - do not target everyone! In today's competitive environment, consumers are becoming more demanding and many would seek out products-services that meet their specific need or want.

Unsecured business loans are the best way to fulfill your small business needs. You can avail a loan without putting your property at risk. Many of us want to become an entrepreneur. But, for becoming a successful entrepreneur you need to have financial support in order to start your business venture. An unsecured business loan would be a viable loan option, if you think that your business needs are small.

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