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One thing that is critical with your email list is to keep a back up

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

copy for yourself in a separate location from your auto responder.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

At least several marketers have lost huge list databases due to neg

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

igence or server problems, and if they had had a backup, they would

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

not have had to start over from scratch. You are going to spend a l

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ot of time, energy, and eventually money building your list, and you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

do not want to lose it for any reason.

Your auto responder may have

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a backup system, but do not feel that that is sufficient. You see,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

if they lose all of their memory, you have lost your list. If for

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ome reason you, intentionally or not, break SPAM laws or their own l

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ist mailing guidelines, there is always the possibility that the aut

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o responder company could hold your leads hostage or even delete the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

. If you had a personal backup of at least most of your leads, you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

could quickly get setup with another auto responder and be back in b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

usiness mailing your list with little more than a headache from deal

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ng with it. If you have no backup, you will be building your list a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

gain.

If you are hesitant to backup your lists because you have man

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y lists, and it is time consuming, consider at least backing up your

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

biggest lists---you may have 2-3 lists that contain the bulk of your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

names, and that would be far better than ignoring this all together

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Who doesn't have issues with organizing their inbox!? What are we to do? Let's get organized!

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