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Digg It - The Importance of Email Marketing
Most of the people who visit your site will never buy. In fact, if your website pr
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
oduces a 1% conversion rate your website is considered successful.
In most cases,
In most cases,
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
that means that 99 out of every 100 people who visit your site will leave and neve
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
come back… ever.
By offering something of high perceived value absolutely free t
By offering something of high perceived value absolutely free t
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
your website visitors, in exchange for their name and email address, you can capt
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
re a much larger number of people into your marketing system.
Where a good conver
Where a good conver
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ion rate for a site that is selling something is around 1%, a good ‘opt-in rate’ (
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
the number of people who take up your free offer) is around 20%, and can be as hig
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
as 50%!
Instead of losing 99 out of 100 people who visit your site, you’re now o
Instead of losing 99 out of 100 people who visit your site, you’re now o
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ly losing 50 to 80 people. Or in other words, you’re capturing 20 to 50 people out
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
of every 100 people who visit your site, instead of just one.
Most of the people
Most of the people
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ho visit your site have some interest in what you sell, but for any number of reas
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ns they won’t buy on the spot…
They might be researching to buy in the future; th
They might be researching to buy in the future; th
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
y might be looking to buy now but were distracted; or they might be at work and ca
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
n’t take the required action to buy your product or service… it could be anything.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
But, if you capture their name and email address, you can send them regular email
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
with solid information which is of value to them, as well as promotional emails s
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
lling your services.
By doing that, you stay in the mind of your prospect, so whe
By doing that, you stay in the mind of your prospect, so whe
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
they do make the decision to buy, your business it he first they think of.
Email
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
marketing is critical in generating the maximum profits from your website visitors
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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