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An email newsletter is one of the best ways to market your professional services using the Internet. It’s a great low-cost way to keep in touch with prospects and clien

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ts who want to create or expand a relationship with you.

Here are six secrets to ensure the success of your email newsletter.

1. Have a compelling subject line for

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

your email message to encourage subscribers to open and read your newsletter.

Ezine publishers often overlook this simple strategy. You’ve worked hard to write and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

produce your ezine. It would be a shame if people overlooked reading it because either you didn’t identify yourself clearly in the *from* line, or you didn’t use a comp

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lling subject line that enticed them to open and read. Try to capture their curiosity or get their attention with your subject line. Also, include the name of your ezin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e in the subject line of each issue so that readers will recognize that it’s from you.

2. Write to a specific target audience.

If you know whom you’re writing

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to and for, you can provide better value. List the specific characteristics of the ideal client that you’re writing for. Use language that your target market will relat

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to, and demonstrate your expertise in solving their key challenges. When you address their main concerns in your newsletter, they feel valued and heard.

3. Write o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

iginal content that provides solutions to this niche audience.

Solid, original content is an important aspect of a successful ezine. No matter what your area of e

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

xpertise, write content that your niche audience wants and needs. Write about the solutions to their key issues. Be a resource for your target group. Give them a reason

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to hire you.

4. Write in a personal manner and conversational tone.

Write as if you were speaking directly to your ideal client. Share your experiences and kn

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

wledge when writing your ezine. Use the word *you* when you write so that the person reading feels as if you are speaking directly to them. Use the person’s name if you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

broadcast system allows you to automate this feature.

5. Write consistently and keep up with a regular schedule.

Frequency of publishing is important. Publis

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

h often, but don’t overdo it. Anywhere from once a week to once a month is fine. Create an editorial calendar and timeline for yourself with deadlines and topics for th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

next six months so that you can stay on a schedule. Have a reserve of articles written and ready to go so that if an emergency comes up, you won’t miss your deadline.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

eaders get used to your schedule and notice when an issue is missing.

6. Invite readers to provide feedback, questions, and topic suggestions.

The key to your

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

success online is building relationships with people so that they come to know, like and trust you. Inviting feedback opens up a one-way communication into a two-way co

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nversation. People appreciate the opportunity to give you their opinion or ask a question.

Do any or all of the above, and you will increase the chances of publishing

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

newsletter that is well received and valued by clients and prospects. Over time, you will have a solid relationship with them as their trusted advisor.

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elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

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Copyright 2006 by Jan Marie Dore. www.janmariedore.com

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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