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Your online email marketing campaigns can be either tarnished or polished by the appearance of your email messag

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

es.

Follow the steps below and utilize the marketing potential of your email:

Treat the Subject line

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

seriously. Craft the wording as you would a headline for an advertisement. Make people want to open the message and RE

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

D IT!

Put your proper name or company name in the From field, not some obscure or slang identification. Start

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ing the message with Dear Mr. or Dear Ms. is businesslike. Avoid the "How You Doing" approach.

Always run the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

spell check program and proofread the message before sending it. Pick up any wrong spellings the spell checker may have

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

missed. Correct grammar mistakes and utilize punctuation well. (See Resource Box for a free punctuation guide)

<

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

li>Answer email within 24 hours. This is big. Do this and your credibility with customers will rocket.

Never

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nswer emails when feeling irritated. Wait a few hours and when you feel calm, think out a reply that is mild, respectfu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

l, friendly, and professional.

Organize multiple email addresses in your company so specific queries or reque

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ts go straight to the person or department handling that area. Aim for a turn around time of 6 hours in these cases.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Identify yourself immediately and summarize the purpose of your message in the first paragraph in one or two li

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nes.

Use a P.S. for maximum effect. If you are putting in a brief ad or wish to draw attention to a key point

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

put it in a P.S. at the end of the message. It will always get extra attention.

When sending to multiple rec

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ipients, respect privacy. Use the Bcc field so the recipients do not see everyone else's email address, unless of cours

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you have their permission to make their email address available.

Do a final read before sending. Tighten you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r message so what you say is said in as few words as possible. In the business environment time is everything. Get to t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

he point - but do it tastefully.

Final Word

For your online email marketing campaigns to make any

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mpression at all they need to stand out from the crowd. Online email marketing after all is probably one of the most co

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

mpetitive aspects of online business.

Use this 10 point checklist to ensure you present a professional image each time

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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