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The statistics you receive on your email marketing campaigns can be a bit deceiving. The numbers of delivered emails may seem hi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

gh, but you have to remember that some email accounts may view a bulk fed email as spam and send it to a file that is never visi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ted by the email account holder and is ultimately and automatically discarded without the customer even being aware it arrived.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

The good news is many email service providers and email marketers are working together to increase email deliverability. Current

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y the figure for non-deliverable emails stands at just over 20%.

Your client can help improve that figure if they automatically

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

whitelist or approve your email for acceptance by their email system. Individual Internet Service Providers (ISPs) can also be

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

contacted and, by following their procedures, you may find your emails going to the right email box without being subjected to t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e junk or spam file.

Because spam has been so prevalent it has taken a significant amount of work to keep email relevant while

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

making it more difficult for spammers to make email their playground. This interim period has caused many recipients to become f

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rustrated with email, but the persistent work of many has helped to reclaim this effective communication tool.

Consider the fol

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

owing from Epsilon Interactive…

1. Too many marketers continue to miss out on deliverability "easy wins." The number of markete

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rs encouraging consumers to add them to their address books, which provides marketers with benefits commensurate to Enhanced Whi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

telisting, remained unchanged between 2005 and 2006 (43 percent vs. 42 percent).

2. Relevance rises. The majority of consumers

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

(60 percent, up from 57 percent last year) agreed that the email communications they receive from companies they do business wit

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

are more targeted/relevant than the communications they received from those same companies last year.

3. Email’s impact on pur

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

chasing is felt across channels. Consumers who receive legitimate email offers are more likely to act on them, with 47 percent o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

f respondents saying they would make a purchase online after opening a relevant email and 65 percent indicated they would purcha

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e offline based on the email they received.

Epsilon also indicated consumers are more adept at recognizing false positives and

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

are much more aware on online safety and spyware issues.

It would appear that legitimate email marketers as well as the email r

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ecipient are willing to work together to find the best solution in sending and receiving emails that are welcome and informative

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Franchising companies, which specialize as part of their market mix commercial and industrial national and international accounts to be serviced bought a Mobile basis must consider how to control those accounts.

How can a well-nurtured weblog transfer search engine ranking power to your main site through the back door? Still, more reasons why your site needs a weblog.

Programs for communicating with your clients are endless. Sometimes it's harder to keep your clients organized with the wide variety of software than it is with a Franklin Planner. For that reason you desire to keep it simple and eliminate the headache of searching through several programs. Email marketing is the solution for vibrant, well-organized, frequent mass communication with your clientele. In just a few clicks you will appeal and fascinate your market.

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