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Internet Marketing can be done without email marketing, for sure,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

but can it be done effectively?

The most popular argument for the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

inclusion of email marketing into your internet marketing campaig

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is that people don’t buy the first time they visit your web site

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and therefore need repeated exposures.

Is that true?

Let’s look

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t some imaginary numbers, although they should resemble most margi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nal internet marketing campaigns.

Let’s assume you have an averag

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

-converting web site, of about 1%. So for every 100 visitors you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sell 1 of them.

Let’s now assume that you convert your main page

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to a squeeze page that does not sell, but rather converts visitors

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to subscribers. Let’s assume that with a good offer , you can c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

onvert 40% of them to subscribers. This means that instead of 1 s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

le, you will create 40 subscribers instead.

This means that your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

break even point is 2 ? %, meaning that 2 ? % of your subscribers

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ust buy your product after opting in to your campaign.

My current

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

conversion figures indicate that around 2% of my subscribers are

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

urchasing something from me EVERY MONTH. This means that instead

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of the 2 ? % break even point on a one-time purchase, I am conver

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing 2% every month. That means that after 2 months, it is 4%, 3 m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

onths 6%…you get the drift here.

How important is email marketing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This week has seen the launch of several major marketing programs by major players. These guys (and gals) have magic fairy dust surrounding them, literally everything they touch - and throw out there - turns to gold... for them. And the little guy?

Many people can not afford the luxury of a full time business or employment. Rather then seeking a part time job, they would rather be in control of their lives. The problem with most businesses is that they are only profitable if run full time.

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