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There are a number of ways that you can promote your website from writing articles for Ezine magazine/article sites (like this one) to the more gimmicky methods like free newsletters, auto responders, etc. If you have been doing any research

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

into website promotion you don’t need another repeat of information you have already heard—what you need is a new idea. One that has real potential to work without requiring a ton of technical experience and/or vast amounts of email addresses

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to Spam to. You want a simple method of getting your message out without requiring a significant amount of your time and energy—and you want to communicate for free too, right?

Ever heard of the law of 200? It’s a sales/marketing rule of th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

umb that we all know about 200 people on a first name basis. This is a powerful concept that can be applied to a simple email message to help promote your site and/or your offer:

The first question you must ask yourself: does your site have

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

true value to people? What does your site do that will REALLY help people? Sites tend to fall into general categories encompassing products, services or information based. No matter what your site offers it should have value to your visitors.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

The more people it appeals to the better. Even highly specialized sites may be able to benefit from the following promotional idea.

Create a draft email with a headline and a brief, professional opening paragraph (the shorter the better)—pi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ck up to 3 to 5 main points you want your email to communicate to people and provide a link back to your site for supporting information. For example; if you have a free ebook, highlight the free ebook and provide a link to download it (withi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n the email itself). Do you have articles on your site that is relevant to the email? Link back to it! In other words use your site as the data-warehouse that stores the information you want people to have access to without writing long, bori

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

g emails. If people are interested in what you are saying or offering, they will click the links within the email to get more information. Now, hold this thought…

Creating a link-back email has several advantages and chief among them: 1) Kee

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ps the emails brief eliminating large amounts of text which nobody is going to read anyway. 2) Eliminates the need to retype information that already appears on your site in the form of HTML pages. 3) Provides a way for people to get your inf

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ormation quickly without actually visiting your site. 4) Avoids embedding emails with data-hogging pictures that take a long time for people without high speed Internet to download. 5) Allows you to provide a link back to your site below your

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

name when you sign the email (By the way, all your personal and business email should have a digital signature link to your site).

Why a simple email promotion can work:

Recently in the news was a story of a man who wrote a love letter to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

woman and sent it to her via email. She was so impressed with the letter that she sent it to a few of her friends who were also so impressed with the email they forwarded it to their friends. The reason the story made it to CNN headline news

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

was that this man was getting letters back from people all over the world (including gay men) who wanted to meet the person who originally wrote the letter.

That got me to thinking more seriously about the potential benefits of sending out

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

an email that has VALUE. Not Spam…rather, a carefully crafted email that has VALUE links which you can send to the people in your recipient list including your friends and family. If you feel uncomfortable about sending your email to friends

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and family then your email is NOT a value driven email. Why friends and family? Because these people also have recipient lists they could forward the email to! If your email TRULY has value, people will forward it to other people. Especially

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

f you give something away for free, like an ebook. How many friends and family should you send it to? That’s a judgement call, but I suggest limiting it to no more than 10 people at a time. It’s like being stranded on an island and throwing

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a message in a bottle…see where it will float….

Why does this have tremendous potential to work for you? If you send your email to 10 people who, in turn, send it to 10 people, who do the same to another 10 people, your email will be exposed

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to about a 1,000 people. And if these 1,000 people send it to 10 others, your email will be exposed to 10,000 people. And if this process repeats one more time, you are exposed to 100,000 people and once more, a million people! And if one (

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

1) percent of those million people visited your site (10,000 people) and, only one percent of those people (100 people) purchased your offer, well, you get the point.

Think about it...

Copyright © 2006 James W. Hart, IV All Rights reserve

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In one way, India outsourcing accounting has come as a boon for overload of work. The reason for this is that excess of workload hampers business growth, as lots of tasks keep on getting pending in the wake of tallying accounts.

This article attempts to develop a framework to encourage entrepreneurial thinking within higher education. The development of an innovative entrepreneurial culture in South Africa will require a fundamental paradigm shift, influencing teaching methods, curricula and outreach to surrounding poverty-stricken communities. It includes the development of policy, both inside and outside higher education institutions. It outlines the required development of infrastructure including technical licensing offices, a seamless knowledge node, and a network linking with funding agencies and industry. The need for intellectual eminence, human capital, and specialists from both the banking and the industrial sectors is demonstrated. Research needs to be done on several aspects involving business clustering, business development and management of innovation.

THE H O W L “A Monthly Newsletter from CEO Strategist LLC” There are no “Off Limits”. Nothing is sacred. --- You never know what Rick will discuss in his Free electronic newsletter. He speaks down to earth, real world language, and he pulls no punches. “The Howl” is a monthly newsletter that addresses real world industry issues but be prepared for colorful language, straight talk, opinionated comments and brutal honesty!

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