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Some of you may agree that email marketing is a valuable way to do your marketing. Why? You can sign up for free wit

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

h Google or Yahoo! and it is very easy to use. However, it might not be as simple as type and send if you are going

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o do your email marketing campaign.

Always ask yourself how you will react when you see the email that you are goin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to send. It is too wordy! Click “delete” or I don’t understand what it says! Click “next”. If these are what you ar

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

going to do to your emails then you really need drop your current email marketing efforts and redo one.

Now let’s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nderstand some basic email habits that you need to inculcate.

1. Keep it sweet! Don’t try to beat around the bushes

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

go straight to your point so that your leads understand what you want to convey right from the start. Well you need

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

not necessary to keep your email short. In my opinion, an ideal email should be able to view in one screen with mini

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

um scrolling.

2. No capital letters words. HOW YOU LIKE IF SOMEONE SENDS YOU AN EMAIL WITH SO MANY CAP WORDS? Just

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ake a look on what I just typed! I am sure none of you like it at all. To me I interpreted it as shouting, I hate i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

myself but I need to show you how it feels when you do that to someone. If you really need to highlight some import

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ant points, do it just once or twice.

3. Halo! :-) Wassup, how u? You think that this looks nice and friendly? It

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s definitely a NO (notice I cap this, I want to get it straight to you) to put that in your email. It is rather inap

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ropriate and unprofessional to do that especially if you are emailing to your leads, business partners or someone yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

don’t know personally. Make it a habit not to include emoticons or slang in your email even if you are writing to s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

meone that you know well.

4. Be aware of abbreviations! IMO (In my opinion) try not to use abbreviations in your em

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ils. Why? There people that still do not know what they stand for, ROTFL, LOL, BRB or GTG? Take myself for instants,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

I did not know what ROTFL is until recently when my friends kept using it during an online conversation. Of course I

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

asked them and they told me that it stands “Rolling On The Floor, Laughing”.

These are some very basic tips that yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

should inculcate before going further with email marketing. Hope that these tips will help your improve your emails

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Every business wants to keep their customers coming back. Today I will show you how you can do just that.

The rules have changed. Shopping for employment is a hybrid of automated filter applications, on-line search engines and good old fashioned human interpretation. To be effective you need to make sure that your resume is designed to perform in all of these areas. In the hunt for a new job, a better job, or just keeping your Resume current, use these ten simple steps to draft a stellar resume.

There are no rules, which dictate the number of different groups of people who can be included in any one incentive program. Each additional group requires its own special treatment.When the target group has been selected, you must: Keep participation simple Talk to some members of the intended group before finalising your planning and, without specifying your particular plans, seek their views, their objectives, their needs and their likely response.

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