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If your business sees a rise in sales during any of the holiday periods throughout the year, you should maximize said sal

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

es by using a time-tested holiday email strategy.

Email Holiday Strategy – Not Just For Christmas

When the word “holida

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y” is mentioned, you should keep in mind it means more than just the end of the year. Yes, November and December represen

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t the holy grail of online sales for many businesses, but holidays such a Valentine’s Day count as well. Throw in birthda

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ys, Father’s Day, Mother’s Day and so on and you have a lot of opportunities to generate holiday sales. Put in simple ter

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ms, the following strategy can be used multiple times throughout the year, not just at Christmas.

The email holiday stra

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tegy is all about generating revenues from past customers. These individuals have proven they will buy from you, so it is

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

highly likely they will do so again if they are compelled to act. The nature of holidays is such that they are compelled

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to act because who really wants to go to the mall? The ability to point and click is something a vast number of people ta

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ke advantage of when buying gifts. You must take advantage of this.

The email holiday strategy is two fold. First, the g

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

oal is to get emails out to previous clients on a timed basis leading up to the final day you can ship whatever you are s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

elling and still have it get to the client. Second, the goal is to get multiple emails out to the past customers on a shr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

inking time basis. By shrinking, I mean the first email should go out roughly 6 to 8 weeks before the holiday. The second

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

email should then go out a week later. As you approach the holiday, the emails should start going out every other day. W

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

en you get to within 7 days of your final shipping date, send them everyday.

Your email communications should also be ta

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ilored to benefit the client. The initial email communication should offer minor incentives. As you get closer to the fin

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

al email offer, the incentives should improve. If people are forced to buy because they are running out of time, they wil

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l hop all over any offer they think is a good deal. Follow this incentives guideline and you can see conversion rates of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

1 in 5 or better.

For many sites, holiday sales are the bulk of their revenues produced in a fiscal year. If you are in

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

this situation, make sure you focus on all the holidays in the year and mine those former customers with email incentives

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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