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A few weeks ago, I blogged about the cheapest and most effective source for new real estate business. In case you missed it, the answer is past clients.

Here's just a quick "fact recap" before we go on...

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According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

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According to the 2005 REALTOR® Technology Efficiency Survey, co-sponsored by the Center for REALTOR® Technology and the National Association of REALTORS®...

"Over 64% of the respondents report they comm

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nicate with their past clients from 1 to 4 times per year. About 18% communicate with their past clients over 6 times per year."

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In today's world where life is moving pretty fast and f

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

riously, contacting your past clients 4, 6, 8 and even 10 times a year just isn't enough to keep your position as "Realtor® Number 1" firmly cemented in their subconscious.

Just think about it this way...

If you really offe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your clients a special level or special type of service that they truly cannot get anywhere else in their market (and only you know that), then you OWE it to them to keep reminding them about it. To not do that would simply

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

be irresponsible.

You can think about yourself as being your clients' real estate coach... You help them just as much in the "off-season" when they're not in the market as you do when they are "in the game."

So here are so

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e ideas to help you use technology to develop a stronger relationship with past clients and build your unique value in their eyes and minds.

METHOD 1: The Education That Never Ends

Get yourself an autorespo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

der service, or "drip email" as some people call it. Basically, you are going to setup a series of emails that will go out to your clients at predefined times, automatically... forever.

This is NOT a new concept, but it is

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

omething that few do consistently. And that is where the real power is.

The important thing is that the emails need to be of real VALUE to your clients, even if they aren't buying or selling in the next six to twelve months

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. And you MUST set the stage by letting them know in advance what you are about to do for them.

Something like, "Most of my competition will drop you like a hot potato after your deal is done. They will be on the lookout f

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r the next piece of business and you may never hear from them again. But I take a much more long term approach to my real estate business. I expect that you will call me again when you or a friend need real estate services,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

so until then, I want to continue offering you value and helping you in anyway I can. As a part of that value, I will be giving you a free subscription to my "101 Hints and Tips for Buyers and Sellers, Even If You JUST Bough

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Or Sold."

Now, just go and take a few hours to brainstorm and draw on your real estate experience. Make a list of 101 tips that you think your clients should know - stuff that will really help them next time around... Cra

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ft a helpful email based on each one, and set them up to go out every other week. That's 4 years worth of email without you lifting a finger once it is setup.

This will take a lot of work, but you'll only do it ONCE and rea

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the benefits again and again.

METHOD 2: Become a Trusted Source

This technique also uses an autoresponder...

The idea here is to setup regular contacts with your clients, but not with the goal of discussi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g real estate. Your goal is to build a deeper level of trust and position yourself in their minds as a true advisor: someone who is really looking out for their well being and is willing to prove it again and again.

So go

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

round to different merchants in your market and tell them that you will be featuring them in mailings to your clients. Ask them if they want to include a coupon or some sort of special to extend to your readers. Sprinkle in

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

some emails about places your clients need to visit, things they should know, stuff to do...

Your goal isn't to talk about real estate, it is to genuinely help them enjoy their surroundings... YOUR market... the place where

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

YOU are the expert.

And as long as you make your emails "evergreen," meaning they are not time sensitive, once you set up the system, it will run like clock work.

You've worked hard to create happy clients, but that's just

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

he beginning. Building your relationship over time requires an investment from you, but there is no reason that you can't use technology to leverage that investment. It will increase the returns on your effort exponentially

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Biometric time clocks are widely used in offices, airports, and hi-tech firms due to their efficacy in maintaining security, accuracy, and speed. Biometric time clocks use biometric technology of imaging biological traits, which are difficult to forge. Biometric time clock training gains a new height with increased usage of this equipment.

Many marketing and account executives who sell advertising will ask the question do you want to increase your brand awareness or do you want direct response from the potential customer to come and buy from you tomorrow. Many of these account executives and advertising salespeople separate the two different goals.

There is only one 'right' way to use email lists for marketing purposes and that is to use it with a list of prospects who have contacted you first. This is what is called an Opt-In list. What it means is the consumers have opted to include their email address in a mailing list which means that your mails are not considered spam because they were 'opted' for. Here's why. Your contacts will not complain about receiving valuable information from you. They welcome the opportunity to receive many different types of emails such as:

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