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Ezine publishing is of course the process of creating email relationships v

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ia the use of online magazines or ezines – very similar to traditional emai

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

l marketing – but generally the ezine is themed to something that is releva

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nt to the subscribers.

Personally, I prefer to just build a traditional li

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

st online – I don’t care too much for the ezine itself – but if you think a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

out it, they are really the same thing – they are basically the same thing

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

– the ezine has a theme, my email list does not.

So how do you make more p

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rofit with ezine publishing?

The way I see you making more profit with ezi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ne publishing is to go back to my core principles and those are traffic and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

conversions.

So you have to get more traffic – and one way to do that is

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y increasing your email conversions and clickthroughs. And you have to get

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

more conversions – you have to convert the people that click through from

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

your ezine or your email list.

I think one of the real mistakes people mak

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e with their ezine publishing is that they are not targeted enough. You ha

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ve to really target your product to whatever the theme was that drew the ez

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ne subscriber in in the first place. So you have many different target de

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

mographics – make a list for each.

My favorite method of driving traffic t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o my squeeze pages for my ezine list building is that of article marketing.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Sure, there isn’t quite as much traffic – but the traffic really spends m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

oney with you – it converts very well – and that is what is important to me

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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