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1. Personality: How do you add “personality” to your ezine? Why not let them know what’s happening in your life or your business? The details ab

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

out the last sale you made? A funny story about your office or a lesson learned. Consider including pictures of you and your staff, this makes people realize you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re a real person.

2. Personal: We like to be addressed personally. If you can add their first name to the subject line or the header of the emai

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l, subscribers will be more responsive. We all like to be called by our name. Think about the last time you were out shopping and someone yelled your name. Did y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

u ears perk up? Did you turn around and look for the person calling your name?

3. Curiosity: Curiosity is best used in the subject line of an ema

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

l. If you know what your audience is struggling with this will be easier for you. Some of my marketing “curiosity” examples include: “The easiest way to get refe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rrals.” “How to create raving fans,” “Stimulate word of month now,” “How to not be a ___ victim.”

4. Excitement: Many of us marketers use the term

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

“WIIFM,” meaning that they are tuned into the “What’s In It For Me” radio show. Give them something that is better than “since sliced bread.” You know what it’s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

like when a friend that has just seen an amazing film. They can’t seem to contain themselves. Try to incorporate this feeling of excitement in your emails. Get th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

m excited and experience your excitement with you.

5. Urgency: Give them a reason to act now or it won’t be read. Let people know that they need

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to get involved now or they may miss their opportunity. You can do this by having a special event, contest or surprise bonus to the first few responders.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

6. Clarity: Have clear instructions on the actions you want your visitors to take. Whether it’s to call you, answer a question or go to your website, ple

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

se make all action steps clear and concise by telling them the exact experience. For example, “Please click on the link to my website. Once you arrive, please type

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

your first name and primary email address in the red box. You will soon receive my special report in your inbox.

7. Consistency: People choose t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

read an email based on the “From” line vs “Subject” line. Be sure to have a consistent from line so you are not confusing your subscribers. If you send a special

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

offer, please ensure that it has the same “from” line and is not discarded because they don’t recognize you.

Your Homework

As a marketing coach,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

I can’t leave you without assigning some homework to help you rev-up your ezine to ensure its full relationship-building potential.

Open your last ezine now and ta

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e a good look at it. Do it now. I’ll wait.

Now ask yourself, “If I received this in my inbox, would I read it?” What could I add or change to create a better rel

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ationship with my ezine subscribers? (Hint: re-read my 7 Ezine Relationship-Building Tips above).

Write down what you, as a prospective client, would like to read.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

When I say write, I mean write us the next piece of paper in your marketing notebook.

Now make a commitment to implement these ideas when you write your next ezine

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Nothing on earth can bring humanity together than the Olympic Games. It also applies that nothing can bring global business together than the quadrennial meet.

Listen To What The Marketing Experts Say - But more importantly, watch what they do. If you do much online shopping, you're sure to have seen some great, and not so great, sales letters urging you to get that oh-so-fabulous product that will solve...

Knowing how to manage a small business is a very useful when you are considering starting a business and running it successfully. Without proper guidance it is hard for any venture to succeed. Time, money, employees have to be managed efficiently for a business to operate smoothly.

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