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I have written several articles on how to publish an ezine, so this time I thought it might be interesting to write an article on how NOT to publish an ezine.

Sometimes i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t helps to learn things when you can look at both sides of the prices - the right way and the wrong way. So here goes - what NOT to do when publishing an ezine.

1. Leave

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

our your name and contact info - Who would want to get in touch with you anyway. Your readers don't care if there is a real live dependable person writing the ezine. NOT

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Your readers definitely want to know that there is a real person there that they can contact if they want or need to. This helps establish trust.

2. Put as many squigg

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

les and decorations in your ezine as possible - So, your readers get a headache while trying to read your ezine, deal with it. NOT!

Squiggles may look cute, but they cou

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d make it hard for many people to read your ezine. Keep the design neat and clean for easy reading.

3. Load the ezine with ads - I mean after all, isn't that why you are

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

publishing your ezine. NOT!

No, you are not publishing an ezine to run tons of ads, you are publishing an ezine to build that important relationship of trust and respect

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

with your readers. This helps build your business and your reputation.

4. Don't bother sending it out regularly - After all, most people can't read it every time anyway

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

NOT!

How can people trust and believe what you say when they can't even depend on you to send your ezine on schedule.

5. Don't add any original material - Just use all

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the same material other publishers are using. It works for them, why not for you. NOT!

Always have original material in your ezine, even if it is just an editorial or s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

me tips.

6. Why bother with a disclaimer or privacy policy - Readers know their email is safe with you. They also figure if it is in your ezine, you recommend it. NOT!

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Never assume anything. Your readers want to be assured that their email is not being handed out for profit or promotion. Also, you want your readers to know that they s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ould check out all offers, opportunities and ads. Just because it is in your ezine, does not mean you are recommending it.

7. Content is content, right - As long as your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

zine is full of "stuff", it is helpful. NOT!

Try to give your readers basic, straightforward, helpful information that they can actually use to benefit them. Don't use

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hyped up ads disguised as tips or articles. Quality content is key.

8. Don't let your readers get to know you - They are interested in your ezine, not you. NOT!

Your re

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ders need to know you so they can trust you and know that they can depend on you to publish a consistent, quality ezine.

9. Don't bother formatting the ezine correctly -

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ho cares how many characters are in each line, it all reads the same. NOT!

Definitely format your ezine uniformly and evenly. You want to produce a clean, sharp, profes

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sional ezine.

10. Don't waste time proofreading. Everybody makes mistakes, right? What is a mistake or two - nobody is perfect. NOT!

Take the time to make sure all sp

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lling and grammar is correct in your ezine before you send it out. After all, you are a professional, right?

I hope these tips have given you a good idea on how NOT to p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

blish an ezine and a fresh perspective on how to correctly publish an ezine. Producing a quality ezine that your readers can depend on will be a very big business booster

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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