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The fortune is in the list.

If I had a dollar for every time I've heard that said, well, I'd already have a fortune! :-)

However "broken-recordish" it may sound, it is a truthful statement. The fortune REALLY IS in the li

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

st.

Fact is, if you possess the knowledge of how to grow and profit from opt-in lists, you can pretty much write your own ticket.

And, if you'll read the remainder of this article, I'll pass that knowledge right on to ya.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

It comes down to getting folks to do four things...

1. REQUEST. First things first, you need to convince people to "opt-in" to your list. That is, get them to join your list of their own free will.

Usually, this involves

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

giving away a mini-course, report or newsletter from your web site. All you need is..

- An Attention Grabbing Title. (I could have chosen "4 Keys to Successful Email Promotions" for this article, but is that as attention-

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

grabbing as "How to Pull in As Much Profit As Your Wallet Will Hold From Opt-In Lists"?)

- A Handful of Bulleted Benefits. (A short list of 4-6 desirable things subscribers will learn if they join your list.

Think "what's

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

in it for me?")

- An Opt-In Submission Form. (Your autoresponder system will provide this for you.)

NOTE: The BEST way to get folks to join is to embed the above mentioned items DIRECTLY in the most prominent place you hav

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e your site visitors' attention. Usually this is 3-5 paragraphs into your sales letter or 1/3 of the way into an ezine article.

2. RECEIVE. After visitors to your site have "requested" information by joining your list, it

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

's critical that your emails be delivered successfully to their inbox. With all of the filters in place (among other hazards) this can be quite a chore.

One thing you'll want to do for certain is check your SPAM rating to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

make certain it's in an acceptable range. Again, most of the better autoresponder services offer this feature for you.

You can also do things like...

- Get your subscribers to "approve" mailings from you.

- Authenticate y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ourself as a legitimate mailer when you receive a "response challenge" from protection services such as Spam Arrest.

- Use alternative formats of your email messages such as "downloadable email messages" in PDF format.

3.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

EAD. When your emails successfully arrive at the inboxes of your subscribers, another task awaits - getting them to actually open your message and read it.

This is going to depend upon your "subject line". It is paramoun

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t that your subject line be intriguing enough to convince your readers to stop what they are doing and take a look inside.

One way to get this done is to create a swipe file of email subject lines that have convinced YOU to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

read the messages and then modify those subject lines for your own use.

Ex. I received an email that had the subject line of "This affiliate tip is almost too easy" that caught my attention and forced me to read the assoc

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

iated message.

This subject line could easily be used in a variety of different niches...

- This dieting tip is almost too easy
- This time management tip is almost too easy
- This marriage saving tip is almost t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oo easy

4. RESPOND. When you have convinced your subscribers to open your email message and read its contents, the only remaining "task" is to get them to respond.

You want them to take action. Click a link. Go somewher

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e. Ultimately, spend money with you.

The only way you'll be able to do this is follow a simple catch phrase I've been teaching for years: "useful, but incomplete".

It simply means this: your messages must provide conten

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t that is useful to your subscribers (otherwise, they'll unsubscribe faster than you can say "oops"!), but is also "incomplete" in that there is some additional offer that could enhance or maximize that content.

Ex. You mi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ght write an article that shares "7 Ways to Profit With Autoresponders" to send to your list. That's "useful"

information to those who are interested in that particular topic. It's also "incomplete" because they need an a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

utoresponder service to put the information into action. That's your cue to promote your recommended autoresponder service.

See how it works?

If you want to pad your wallet with profits by using opt-in lists, this is how

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you do it:

Get people to do these four things

- Request
- Receive
- Read
- Respond

This is a system that has never failed, will never fail. I've used it. Others have used it.

Now, it's your turn to use it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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