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Digg It - Publishing For Profits Checklist: Are You Doing These 5 Things?
I am an admitted planner and management tool nut. I have about 7 business planners. I have appointment managers. I have the best books, software, notebooks and planning systems from
Franklin Covey, Day Runner and just about anyone else on the market.
I have a lot of things to balance -- ministry, family, business, golf ... usually in that order :o) and I need planners and reminders to keep me on track.
Emphasis is on t
I have a lot of things to balance -- ministry, family, business, golf ... usually in that order :o) and I need planners and reminders to keep me on track.
Emphasis is on t
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
he REMINDERS.
I even have a software program that sends me emails each day reminding me of important appointments and activities.
Reminders are a good thing. Sometimes they jar us back to reality like a bone-shaking tackle by a middle linebacker, but, still, they are a good thing.
And publishing this article has been a "good thing" for me. It's been a reminder. A reminder of the important things about publishing.
You
I even have a software program that sends me emails each day reminding me of important appointments and activities.
Reminders are a good thing. Sometimes they jar us back to reality like a bone-shaking tackle by a middle linebacker, but, still, they are a good thing.
And publishing this article has been a "good thing" for me. It's been a reminder. A reminder of the important things about publishing.
You
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ee, if we're not careful, we get into a "rut" when it comes to publishing, specifically in publishing our NEWSLETTERS. While I am no longer publishing an ezine, opting to devote my content to articles, reports and mini-courses, many of my subscribers ARE newsletter publishers.
So, I've put together this "checklist" of reminders that I have personally experienced during the past few days as my focus has been refreshed.
A
So, I've put together this "checklist" of reminders that I have personally experienced during the past few days as my focus has been refreshed.
A
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
sk yourself these 5 questions before publishing your next newsletter issue...
1. Are you PASSIONATE? One of the things that has drawn me to blogging is the amazing passion of most bloggers. Those who publish a blog are usually those who just love to talk about their particular interest. It's what they talk about when they are OFFLINE. It's what they think about. It's a part of their lives. And they just want to share it
1. Are you PASSIONATE? One of the things that has drawn me to blogging is the amazing passion of most bloggers. Those who publish a blog are usually those who just love to talk about their particular interest. It's what they talk about when they are OFFLINE. It's what they think about. It's a part of their lives. And they just want to share it
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ith anyone who is willing to listen.
When newsletters "began", that was driving force... passion. And, for many, the passion is still alive. And they'd publish their ezine even if they only had a handful of subscribers who were mostly relatives. Doesn't matter. If someone is willing to listen, they'll talk via a newsletter.
The focus isn't on the "numbers" (I.E. How many subscribers do I have on my list) but rather is o
When newsletters "began", that was driving force... passion. And, for many, the passion is still alive. And they'd publish their ezine even if they only had a handful of subscribers who were mostly relatives. Doesn't matter. If someone is willing to listen, they'll talk via a newsletter.
The focus isn't on the "numbers" (I.E. How many subscribers do I have on my list) but rather is o
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
n the "topic", the thing that they can't seem to get enough of, or give enough of.
What about you? Is the passion still there?
2. Are you PERSONABLE? Spend enough time here and you'll get to know me. More than what I KNOW as a marketer, you'll learn about what I BELIEVE as a fellow human. You'll also get to know about me and my life. Maybe more than you want to know. You'll learn that I am a committed Christian, that I
What about you? Is the passion still there?
2. Are you PERSONABLE? Spend enough time here and you'll get to know me. More than what I KNOW as a marketer, you'll learn about what I BELIEVE as a fellow human. You'll also get to know about me and my life. Maybe more than you want to know. You'll learn that I am a committed Christian, that I
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
bsolutely love to play golf, I have a wonderful wife and little boy and I can quote just about every episode of the Andy Griffith Show.
And, to the great dismay and terror of my buddy Ryan Deiss, I will occasionally eat a potted meat sandwich.
See, I told you it might be more than you want to know. :o)
The point is this: we're going to connect. Sooner or later, you'll get to know me. And I'll become a part of your life
And, to the great dismay and terror of my buddy Ryan Deiss, I will occasionally eat a potted meat sandwich.
See, I told you it might be more than you want to know. :o)
The point is this: we're going to connect. Sooner or later, you'll get to know me. And I'll become a part of your life
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
, hopefully as a good, positive source of encouragement and guidance.
I don't hide behind a mask. I don't pretend to be something that I'm not. You get the real me. There will be times you love me, there will be times you won't love me as much. But, one thing will be certain, you'll see a real person that you can connect with.
More than a publisher, I'm a person.
That's what folks want. They don't want a "newsletter pu
I don't hide behind a mask. I don't pretend to be something that I'm not. You get the real me. There will be times you love me, there will be times you won't love me as much. But, one thing will be certain, you'll see a real person that you can connect with.
More than a publisher, I'm a person.
That's what folks want. They don't want a "newsletter pu
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
lisher" sending them mailings every week. They want a "newsletter person" who will be real with them. Someone who can be personal. Someone they can relate to.
Someone like themselves.
Will you be that person?
3. Are you PROVIDING? Let's be honest here: the only thing that will BRING YOU BACK to a site is whether or not you feel like you have gained something in going there. If you've been educated, you'll be back. If y
Someone like themselves.
Will you be that person?
3. Are you PROVIDING? Let's be honest here: the only thing that will BRING YOU BACK to a site is whether or not you feel like you have gained something in going there. If you've been educated, you'll be back. If y
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ou've been entertained, you'll be back. If you have found something to be beneficial to you, then you'll come back over and over again. And you'll stay as long as you continue to gain something.
Newsletters should PROVIDE something to their readers. And that's QUALITY content. That's something that either EDUCATES or ENTERTAINS. Or, preferably, BOTH.
As a publisher of a newsletter, do you give of yourself to your reader
Newsletters should PROVIDE something to their readers. And that's QUALITY content. That's something that either EDUCATES or ENTERTAINS. Or, preferably, BOTH.
As a publisher of a newsletter, do you give of yourself to your reader
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
? More than just trying to get them to buy something or do something... are you doing something for them?
4. Are you PROVOCATIVE? Learn this truth right now: the most read newsletters are the ones who are hosted by the most opinionated authors. Those who stand up and share their thoughts, even when those thoughts are controversial and go against popular opinion will always get attention.
I'm not saying "go against the g
4. Are you PROVOCATIVE? Learn this truth right now: the most read newsletters are the ones who are hosted by the most opinionated authors. Those who stand up and share their thoughts, even when those thoughts are controversial and go against popular opinion will always get attention.
I'm not saying "go against the g
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
rain" just for the sake of stirring up a hornet's nest. Not saying that at all. I'm just saying "Speak your mind." If you've got something to say, say it. If something's bothering you, get it off your chest. Be authentic. Be real.
Don't deliberately try to harm or offend, but don't be afraid to stand up and be counted. Some will agree. Some will disagree. (That's okay... because they are entitled to their opinion too.) B
Don't deliberately try to harm or offend, but don't be afraid to stand up and be counted. Some will agree. Some will disagree. (That's okay... because they are entitled to their opinion too.) B
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
t all will READ.
The point is this: your newsletter is your mouthpiece. You want to guard it against hurtful words, but you always want it to be honest and forthright, sharing the "truth, whole truth and nothing but the truth" about your passion, whether it's traditional or cutting edge in its opinions.
5. Are you PROFITABLE? OK, so not all newsletters are out to produce profits. But, for the sake of this "Publishing fo
The point is this: your newsletter is your mouthpiece. You want to guard it against hurtful words, but you always want it to be honest and forthright, sharing the "truth, whole truth and nothing but the truth" about your passion, whether it's traditional or cutting edge in its opinions.
5. Are you PROFITABLE? OK, so not all newsletters are out to produce profits. But, for the sake of this "Publishing fo
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
r PROFITS" checklist, let's assume that you ARE trying to make money from your ezine. And let's look at how most profitable newsletters make money (those that ARE trying to produce profits)
Here it is in a nutshell: They are money makers, but not money grabbers.
Yes, you'll see links to my products on my sites. Yes, you'll see an affiliate link here and there. Yes, I'll try to get you on a list. Yes, sooner or later I'd
Here it is in a nutshell: They are money makers, but not money grabbers.
Yes, you'll see links to my products on my sites. Yes, you'll see an affiliate link here and there. Yes, I'll try to get you on a list. Yes, sooner or later I'd
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
like you to spend some money with me.
There, I said it. It's out in the open. No secret there. I provide you with great content (investing in you) and I hope you'll do more business with me (invest in me) down the road.
Now, contrast that with how many newsletters are structured these days (admittedly, some of mine were too): They've got a top sponsor ad trying to get your money. They have a classified ad section trying
There, I said it. It's out in the open. No secret there. I provide you with great content (investing in you) and I hope you'll do more business with me (invest in me) down the road.
Now, contrast that with how many newsletters are structured these days (admittedly, some of mine were too): They've got a top sponsor ad trying to get your money. They have a classified ad section trying
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
to get your money. There are ads sprinkled throughout the featured article. The resource box at the bottom of that article leads to another place trying to get your money. There is a "review" of a product which is embedded with an affiliate link. There are "recommended resources" plugged in there to get you to buy something. There are special solo mailings coming to you as a list member that are designed to get into your
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
wallet.
Get the idea?
Now, let me say this, not ALL newsletters are like that. I'm just speaking my mind ... you know, being provocative, expressing my opinion. But, let's be honest, most newsletters that ARE trying to make money tend to be more focused on making money from you as a subscriber than providing useful information to you.
The lesson I've learned from the popularity of blogging is that it's time to return t
Get the idea?
Now, let me say this, not ALL newsletters are like that. I'm just speaking my mind ... you know, being provocative, expressing my opinion. But, let's be honest, most newsletters that ARE trying to make money tend to be more focused on making money from you as a subscriber than providing useful information to you.
The lesson I've learned from the popularity of blogging is that it's time to return t
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
o the grass root days of publishing an ezine because you've got passion about a subject and there are interested people who want to read it. Give it to them, sprinkle in a few money-making references, and the profits will come.
One of the most profitable newsletter publishers I know of in all of internet marketing was Terry Dean. Want to know how he "bombarded" his subscribers with offers? ONE advertisement per issue. TW
One of the most profitable newsletter publishers I know of in all of internet marketing was Terry Dean. Want to know how he "bombarded" his subscribers with offers? ONE advertisement per issue. TW
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
or THREE solo mailings per year.
That's it.
And that's why he is able to make over $30,000 from ONE of those mailings. He provides GREAT content and FEW offers. And people respond.
You come a website for CONTENT. If we stop providing it, or start giving you so many sales pitches that you have a hard time finding it, you'll stop coming around. And rightly so.
People subscribe to newsletters for the same reason. They w
That's it.
And that's why he is able to make over $30,000 from ONE of those mailings. He provides GREAT content and FEW offers. And people respond.
You come a website for CONTENT. If we stop providing it, or start giving you so many sales pitches that you have a hard time finding it, you'll stop coming around. And rightly so.
People subscribe to newsletters for the same reason. They w
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ant information. Give it to them and sooner or later most will give you their business. Hide it under a mountain of ads and offers and they'll go elsewhere. And who can blame them.
So, those are reminders that I have personally had my mind refreshed to recently. And I think I'll be a better publisher because of it.
And I think you will too, if you just ask yourself these five questions before you publish your next ezine
So, those are reminders that I have personally had my mind refreshed to recently. And I think I'll be a better publisher because of it.
And I think you will too, if you just ask yourself these five questions before you publish your next ezine
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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