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If you are publishing an ezine you may be wondering how often you should send messages to your list and whether it

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

effects the response rates to your offers. The frequency of your emails will determine how successful you are.

The

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

key to creating a responsive list is building a relationship with your subscribers and this is achieved by sending

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

messages on a regular basis. If you provide quality content you will quickly build credibility and brand yourself

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s an expert in your chosen field.

For best results you should be emailing your list at least once per week with us

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eful content related to what your ezine is about. In between these messages you can send recommendations for variou

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s products that your subscribers would be interested.

You can either send each message manually using the broadcas

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t feature in your auto responder or you can write a series of messages which you can upload into your auto responde

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

allowing them to be sent on a timeframe that you specify.

It just depends how much work you want to do yourself a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nd how much involvement you want to have. If you want everything to run on autopilot you should definitely create a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s many messages as you can and upload them into your auto responder.

This will allow you to concentrate on collect

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ing leads for your opt in list and it also means that every single subscriber will receive all of the messages (whi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

h doesn't happen if you use the broadcast feature because anyone who subscribes after you have sent the message wil

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

l not receive it).

There are many list owners who have created a series of messages that will be sent out once per

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

week for over a year so all they have to do is put all of their efforts into collecting new subscribers and then a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

llowing the auto responder to do all of the work for them.

This is what auto responders where designed to do which

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

is automatically keep in contact with subscribers over a long period of time. As well as this you can also send bro

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

adcast to your list whenever you want to keep them updated with the latest news.

Each of your follow up messages s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hould be sent five to seven days after the previous so that you don't swamp your subscribers with constant emails.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

This also gives you time to send broadcast messages in between each follow up without overwhelming your subscribers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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