Digg It - Internet and Businesses Online

Many times when I ask my clients what their biggest business asset is, they do not have the right answer. Some say

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

it is their web site, the services they provide or the products that they sell. While all of these are important,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

your biggest asset is the list of people who are willing to hear from you on a regular basis. This list is also kno

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

wn as your newsletter list.

The vast majority of your web site visitors will not buy anything from you the first t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ime they come to see your web site. But if they subscribe to your newsletter, you can keep in touch with them. As t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hey read your newsletter, they will get to know you and they will become more likely to purchase your products and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

services. Your newsletter is your best long-term strategy to get clients online.

Here is how to use your newslette

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r to get clients online:

- Use your newsletter to promote your expertise. Send out a regular newsletter with tips

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and articles. You promote your reputation as an expert by sharing your knowledge.

- Use your newsletter to promote

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

your products and services. Your newsletter subscribers will not know about your products and services unless you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mention them in the newsletter. Use your newsletter to link to your web site, your products and services.

- Use yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ur newsletter to learn from your target market. Conduct a subscriber survey from time to time. Doing this will help

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you keep your finger on the pulse of your target market, so that you know what kind of subjects your target market

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

wants to know more about. Use this knowledge to create products and services for your business.

- Use your newsle

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tter to test drive new products. It is useful to get feedback about your new products, before you make them availab

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

le to the world. Offer your newsletter subscribers a new product at a discount, if they agree to share their feedba

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ck with you.

As you can see, you can get a lot of value for your business by publishing a newsletter. Use it to pr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

omote your expertise, sell your products and get feedback.

Remember, in order to get these results from your newsl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

etter, you need to have many newsletter subscribers. The more subscribers you have, the more value you can get out

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

of your newsletter. Make sure to spend time every single day to add more newsletter subscribers to your newsletter.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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