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It doesn’t matter what technological advances and marketing tools are the new fad du jour. Ezines are here to stay. You may decide to start a blog

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

(in fact, this is a very good idea!) but you would be wise to send out an ezine as well.

You may have a website, and you should be sen

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing out your ezine every week, two weeks, or month.

You may engage in business-building through teleseminars, free e-books, podcasts a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nd even video clips. You should still send out your ezine!

Why Send Out an Ezine?

Why? Because ezines work. Here’s wh

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

: there is power in the written word. When you consistently send out quality content, you:

1. Show how much you know
2. Show how m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

uch you care about your clients and your field
3. Show you are a credible expert in your field
4. Expose how you work with clients throu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

h case studies and sample stories
5. Send a message that your readers could have the same success working with you as a client you are writi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng about.
6. Stay in touch with people who aren’t ready yet to hire you, who need to know more
7. Give away valuable information clients

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

can use; when you are generous and a credible expert, you'll be top of mind when it's time to seek help
8. Establish a body of written work w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hich, when posted on the web, becomes indexed by search engines; people can easily find you when they type in keywords into Google, or Yahoo or ot

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

er search directories.

You can be the best at what you do, but if nobody can find you, or they don't have enough information to tell if

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you're the right professional for them, you will not succeed in business. A website is probably a must-have for your business (I say “probably” b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

cause you could put up a blog instead.) However, that will not work for driving people to pick up the phone or send you an email; it’s just not en

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ough.

People need to hear from you consistently in order to develop a sense of trust in you. Most marketing experts say it takes 7 to 1

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

contacts before they will take action. But action doesn't come without trust.

You may get many clients from networking or referrals. W

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ord of mouth is a great way to generate leads. But can you depend on it? How long do you have to be in business before you can rely on your reputa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ion and other clients and colleagues to send people your way?

Who knows? Do you really want to sit around waiting for people to call yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

u?

Writing and publishing an e-newsletter is essential for letting people know who you are and what you have to offer. If you’re not p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

blishing an ezine yet, what are you waiting for? There are systems and programs that make this easier than ever before. You can do it yourself, or

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hire someone to do it for you. And if you are frustrated with an ezine that isn’t getting results, maybe it is time to review it and renew it.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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BB link (for phorums):
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In the ad business, the only thing that's certain is that what's certain today will not be certain tomorrow.

Everyone has the ability to acquire success and wealth owing to the fact that he/she is skilled in something and is unique in his/her own ways.

Where did blogs come from? How has the blog evolved? Will robots control them in the future?

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