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Digg It - Power Up Marketing With Dynamic Newsletters
Do you have time to personally contact all of your clients and prospects each month? Probably not. Depending on the size of your business, reaching each client once or twice a year may be a real accomplis
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
hment. What are your customers missing in between?
A newsletter helps to make sure your customers and prospects know what is going on. Information on new products, changes in hours or services, upgraded
A newsletter helps to make sure your customers and prospects know what is going on. Information on new products, changes in hours or services, upgraded
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
systems or upcoming events reach them on a timely, regular basis. A newsletter also gives you the opportunity to provide a small “free sample” of your experience, insight and advice through articles that sp
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
eak from your expertise.
Newsletters don’t have to be expensive. An e-newsletter (electronically produced and emailed to customers) avoids postage costs and can be completed with easy-to-use templates. A
Newsletters don’t have to be expensive. An e-newsletter (electronically produced and emailed to customers) avoids postage costs and can be completed with easy-to-use templates. A
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
printed newsletter does have some upfront costs, but it also doubles as a marketing piece for months afterwards.
Where do you get material for your newsletter? Events, new staff and changes in operations
Where do you get material for your newsletter? Events, new staff and changes in operations
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
are part of your daily world. National news stories or industry happenings may inspire you to provide an opinion related to your business. Trade associations often release studies and statistics worthy of
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
coverage. Anything you would put in a press release is also potential newsletter story.
Still strapped for ideas? Here are five more ways your newsletter can work hard to tell your story.
Testimonia
Still strapped for ideas? Here are five more ways your newsletter can work hard to tell your story.
Testimonia
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
s--Gather quotes from customer surveys or ask satisfied customers to tell how your company met their needs. (Get permission before using full names or company names.)
Case studies—Similar to a
Case studies—Similar to a
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
longer testimonial, but with more detail, case studies tell the story of a unique or difficult client problem. It showcases the features of your product/service and how you helped the client meet their need
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
. Be careful to get client approval before disclosing any information about their business operations.
In-depth news—Here is the chance to go behind the scenes of an event, behind the headlines of
In-depth news—Here is the chance to go behind the scenes of an event, behind the headlines of
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ecent news, or into detail about a new product/service/location. Talk about customer benefit, or tell the story about how the new service was created to meet an unmet need.
Highlight staff—A newsle
Highlight staff—A newsle
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
tter is a great place to introduce new customer-facing staff, acknowledge awards and completed continuing education, recognize a job well done or introduce back office staff. Customers like to feel that th
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ey know the people with whom they do business. Add some “human interest” and showcase your best asset—your people.
Thank/educate/share—Your newsletter can also provide the opportunity to thank cust
Thank/educate/share—Your newsletter can also provide the opportunity to thank cust
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
omers outright. This can happen in conjunction with an anniversary or significant event. You can also include newsletter-only coupons or specials. Educate customers with a more in-depth article about an
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ndustry trend or unmet need. Be sure to tie it back to a way your service addresses the problem. Share your vision as the business owner, and explain your philosophy of doing business and your plan for th
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e future. You can also weigh in on important industry or regional issues that affect your business.
Your newsletter has pass-along value, too. That means that a customer or prospect may hand off your new
Your newsletter has pass-along value, too. That means that a customer or prospect may hand off your new
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
sletter to another person who needs your service. Make sure your layout is crisp, your graphics and colors are consistent with your other brochures, stationery, logo and web site, and that your newsletter
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ives a positive, professional perspective. Your contact information—phone and fax numbers, email address, physical address and web address--should all be easy to find. Don’t make it hard for them to place
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
an order!
You may also want to think about using your newsletter as a way to flesh out your web site. Newsletter articles, case studies or testimonials make great web content. It’s a two-for-one hit for
You may also want to think about using your newsletter as a way to flesh out your web site. Newsletter articles, case studies or testimonials make great web content. It’s a two-for-one hit for
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
effort, and the copy continues to work for you after the newsletter is gone.
Your newsletter is a sales rep that never sleeps. Harness the power of a good newsletter, and put it to work for your business
Your newsletter is a sales rep that never sleeps. Harness the power of a good newsletter, and put it to work for your business
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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