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In a word, yes. I started to say "Yes, if you sell real estate," but then I thought about it and realized that it doesn't matter what business you're in.

If you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

have, or can create, a database of past customers, you need to be sending them a newsletter each month - or at least every other month.

The most important func

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tion of the newsletter is to maintain a positive "top of mind awareness" with people who have been pleased with your service. It brings them back to you, and it

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

makes them remember you when someone asks where to get your particular product or service.

You Realtors may think that once someone purchases a home they won't

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

need you again. Wrong. Depending upon what you read, the average person moves every 5 to 7 years. Since some people remain in their first home their entire lives

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

, that means that some people are moving much sooner than 5 years. If you sold them the house, be there when they're ready to sell it and find a new one.

Anothe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r misconception says you don't need to stay in touch with past customers and clients who have moved to a different city. Wrong again.

Just because they may have

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

moved away doesn't mean they don't have friends or family still in your vicinity. And it doesn't mean they won't get homesick and come back.

This same concept

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

applies to whatever you sell. For instance: insurance. Needs change, children grow up and need their own policies, friends move to town and want a name to call.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Be there.

But what if you sell couches or refrigerators or cars? The same applies. People will always want more, andif you ask they will always send frie

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nds to people who have given excellent service.

But back to the newsletter. The reason why it is so effective is that it is informative, entertaining, and non-t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hreatening. You aren't sending an ad asking people to hurry and buy something. Instead, you're giving them a gift.

The content is easy...

Include short

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

articles about happenings in your town, the market as it pertains to your particular service, some good quotes or a puzzle, a fantastic recipe you found, and eve

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n some brief news about your own life. Maybe you took a course that will help your career. Maybe you had a new child, or grandchild. Perhaps your child just grad

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

uated from West Point. People who like you will be interested as long as you keep it brief and entertaining. (A brief story of adventure is always good - somethi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ng like how you got lost trying to get out of the airport, or how your grand-son sat in the cake at his birthday party.)

Do be sure to ask for referrals. You do

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n't need to go on and on about it, just add a short paragraph telling people how much you appreciate referrals and promising to give their friends and family the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

same great service you gave them.

You don't need to be an expert grammarian, but do be a little careful. We used to get a newsletter that was so full of mistak

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

es that the message was lost. Things like "We was happy to welcome…." and "Him and me attended a conference" will destroy your professional status.

So if writin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g scares you, or you're unsure about your grammar, hire someone to write the newsletter for you. Whichever way you go, it will either be time or money well spent

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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