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Media owns its perpetual existence from time immemorial, It seems to stretch itself to the horizon to merge with the infin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ite. With novel technical innovations it assumes different forms and will continue undoubtfully with its immortal existence

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

with the growing yearn for a glimpse of in formations and changes; a twin with news from the womb of occurrences. The mos

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t common form of media is the print media, which exists from the age-old times, and the electronic media, which could be te

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

med as one of the offshoots of digital revolution that science, and technology has humanity gifted with.

Since the print m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

edia owes its emergence to antiquity it is subjected to physicality which involves a lot of materials like wood pulp and pl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

astic in its making, whereas the electronic media is digitally designed. The advent of the Internet as the word implies its

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

meaning ‘international networking’ suggests effective news transmission. A new day dawned without a newspaper fails in comm

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

encing with the striking of the right chord. The intervention of the Internet is not that good a deterrent so as to curb th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e circulation of the existing newspapers and not to ignore, the birth of new ones. In fact newspaper reading could be terme

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

as an undying habit

The mushrooming of news portals on the Internet has resulted in the instantaneous accessibility to th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e readers. Fresh updates of details keeps the readers well informed of the current occurrences. Another vital factor is tha

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t the news portals are not subjugated to space restraint where as the print media is bound to a crisp display of facts owin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

g to the space occupied by the advertisements, as they owe their existence to them excepting a few well-established ones. T

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e print media has to also watch out on its accuracy, as immediate revision is not possible. On the other hand the news port

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

als enjoys flexibility in the revision of the content.

The news portals succeeds in luring viewer ship owing to the displa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y of many a good colorful images which has resulted as a challenge imposed on the print media in working on a more colorful

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and alluring appearance in order to break the monotony .

The advent of the Internet is definitely a welcoming thing but th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e existence of news papers would continue due to the habituated people who thrive on it. But ultimately their importance is

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

equated, as after all they are both modes of mass communication striving to fulfill their purpose in the best possible way

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The interviewer hopes that YOU are the right person for the job. They are under pressure to fill the position so that they can get back to their own work. Therefore you are in a greater position of strength than you think. Concentrate on what you have to offer in the way of qualifications and experience instead of feeling intimidated.

A Key Performance Indicator (KPI) is neither a Goal, nor a Key Result Area (KRA), nor a Target, nor a Result nor a Critical Success Factor. And yet these terms are often used interchangeably with a KPI. A KPI defines itself, to a large extent, by its name; it is a performance indicator, i.e. the performance of the process it is measuring should be clearly indicated by the KPI.

The title of this article has to be one of the most obvious statements ever uttered, but that makes it no less true. Because if customers can't be converted into sales, you obviously won't make any money.

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