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Ezines are all the rage these days and practically anyone with internet access can start one. What exactly is an Ezine, you may be a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sking? It is, quite simply, an online magazine. There are a number of domains that allow free web hosting, making the Ezine considerably che

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

per than a paper magazine. The trick, though, is to create one that will be successful and will grow with time.

Your first step should be d

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

etermining your subject. You can choose anything from what you are passionate about to what you deem may be lacking. For instance, let’s say

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your passion is astronomy. Do your research on the subject and its representation through websites. Perhaps there is a need for an astronomy

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

-based Ezine, whether at a local or national level.

Content is key in Ezines. The purpose of nearly every website on the internet is to pro

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ide information to viewers, but you have to be careful in choosing your information. Presenting data that is untrue, misleading, or biased c

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

an cost you your audience.

Your second step is determining your audience. Who will be viewing your Ezine? If your subject matter is along t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e lines of a serious scientific journal, it would not be wise to design your Ezine for children or teenagers, but with professionals in mind

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. Likewise, if you are creating a site for children, be sure to maintain a safe level of information, language, and content suitable for chi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

dren.

Once your Ezine is up and running, another obstacle will be to keep it interesting. You will need something that keeps people coming

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ack Contests can work to generate interest, but if you don’t have enough viewers in the first place, they could backfire. Generally, you nee

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d to make sure you offer new information to viewers on a regular basis to keep them coming back to your Ezine.

Another key aspect to any su

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

cessful Ezine is advertising. You need to get word out about your Ezine to get people looking at it in the first place before you worry abou

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t getting them to come back. Word of mouth is said to be the best form of advertising and you can use this to your advantage. Tell everyone

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ou know about your Ezine, and have them tell everyone they know. Of course, registering with the popular search engines will also hel

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

p generate traffic, as well. Advertising in paper magazines, newspapers, etc., can also help direct people to your Ezine. Generally, you nee

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to find the best way to contact your target audience. If your Ezine’s target is people who avidly read books, advertise at libraries and bo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

okstores.

Some may view Ezines as a passing trend, but the same was said about the internet when it was first introduced. Ezines are the ne

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

est way to quickly and effectively provide information to the general public, and anyone with a passion for a particular subject can run one

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/63283/diggit-Successful-Ezines.html">Successful Ezines</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/63283/diggit-Successful-Ezines.html]Successful Ezines[/url]

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