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Email marketing is far from dead, despite the fact it can be a challenge to build an opt-in list of email addresses. Even with the popularity and ease of publishing on

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

blogs, an ezine should be a standard in your online marketing toolbox. Ezines are easy, accessible, inexpensive, instant, and interactive

Here are ten reasons to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

publish an ezine:

1. Gain name and fame; become widely known as an expert in your field to people you might not ever see or meet. You establish yourself as a thoug

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ht leader and demonstrate your expertise in a way you could never do on a website or brochure.

2. Cultivate a relationship with your readers; establish trust and c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

edibility. Your ezine is an opportunity to teach, to share interesting information, and to share your philosophy and real life experiences. Readers get to know you. Sho

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

them what you know, and also that you care. (There is that old adage that says 'people don't care how much you know, until they know how much you care!')

3. Creat

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e quality content for your website. When you post your ezines on your website, you increase the chance of search engines picking up your site because you have more page

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and more content.

4. Stay in touch with past, present and potential clients. You never know when, where or why a person will contact you for services, so you nee

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to stay in touch, and make it easy for them to contact you. Some say people need to hear from you 5-7 times before they are ready to hire or buy.

5. Give people u

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

p-to-date information on programs, services and products you have created that can help them. How else will they know what you have to offer?

6. Create alliances a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

d affiliations with other ezine publishers, programs and service providers that interest your readers. They will love you when you offer solutions from other sources th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t you don't provide yourself. You become a go-to resource for many of their needs. You can also earn passive income through affiliate programs.

7. Reinforce your b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

randing. Your services may be great, but every business needs a look, a logo, colors, a name, a tag-line quote-things that sum up in one glance the essence or feel of w

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o you are and what your business stands for. Your ezine is one more opportunity to put forth your brand.

8. Expand and grow your database: Ezines can be forwarded

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to a reader's friends and associates. Your list of subscribers can grow with people you might never come in contact with. You can reach a global audience instead of you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r local area.

9. Create a two-way dialogue with your readers: Ask your readers questions, survey them about topics, ask for their opinions and feedback. Your ezine

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

can help you keep your finger on the pulse of your ideal clients; you can use their feedback to create more ezine content, or other products such as telecourses and e-b

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

oks. And this in itself sustains the idea that you are really interested in them and in providing the kinds of services that are important to them: you care.

10. B

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ottom-line: sales. You turn prospects into clients. Your ezine can be a magnet to your website, to your products, to your services. People are more likely to buy from y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u when they feel they know you. Ezines are particularly effective for selling services where there may be a long sales cycle and where the relationship is important.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Five key ethics questions that individuals in business or working for organizations should ask, whether at the executive, professional or managerial level. George F. Franks, III is the founder and CEO of Franks Consulting Group - a management consulting and leadership coaching practice based in Bethesda, Maryland.

I’ve been driving a Porsche Cayenne for more than two years, yet my leasing company keeps sending me letters imploring me to trade in my Mercedes SUV. They should know the Mercedes is long gone because they bought it from me! Getting these mailers not only tells me that my leasing company is sloppy, but that their special, supposedly customized offers are anything, but. I’m just one of many contented sheep grazing in their fields, and when they want to clip me again, they can more or less do so, at will. Don't make the same mistake advises Dr. Gary S. Goodman, President of Customersatisfaction.com, top speaker, best-selling author, and international sales and customer service consultant.

As an affiliate you should always realize that affiliate programs will hardly expose their weaknesses or lack of sales. After all the whole idea is to get as many active affiliates to sign up with them as possible. So every program will do its' best to project itself as the top free affiliate program. Here's how to find out the truth.

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