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Digg It - Impact Writing for E-zines (Part1)
It was in Bermuda, 1998, when my mentor suggested everyone at the bootcamp create a newsletter. I agreed. But I didn't know how to produce one.
I didn't know how to write it, market it, or even know who'd be interested. I didn't even know how to type—except with m
I didn't know how to write it, market it, or even know who'd be interested. I didn't even know how to type—except with m
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
y two index fingers.
Seven years later...
It was in Orlando, 2005, when the same mentor suggested everyone at the conference publish an e-zine and create a database. I agreed. But I didn't know how to produce one.
Another repeat performance...
But this time I t
Seven years later...
It was in Orlando, 2005, when the same mentor suggested everyone at the conference publish an e-zine and create a database. I agreed. But I didn't know how to produce one.
Another repeat performance...
But this time I t
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ok some action. I subscribed to other e-zines, read related articles, and was given the blueprint to get started. (Still typing with my two index fingers.)
What became the hardest part?
Content. The technical stuff like templates, autoresponders and software can
What became the hardest part?
Content. The technical stuff like templates, autoresponders and software can
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
e learned, or farmed out. But the most important element for a successful e-zine is your material.
Without valuable, unique, and original content—you'll appear like all the other e-zines competing for the same marketshare. And that may mean you'll build a pathetic
Without valuable, unique, and original content—you'll appear like all the other e-zines competing for the same marketshare. And that may mean you'll build a pathetic
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
database who might buy from your competitors instead of you. Which generates a hobby income for you.
If your titles, articles, and resources are similar to your competitor's—why would subscribers choose you over them? What is it about your information that makes
If your titles, articles, and resources are similar to your competitor's—why would subscribers choose you over them? What is it about your information that makes
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ou stand out from everyone else? What would draw them to look forward to your newsletter?
If you want your e-zine to stand out from the herd, you must write with impact. You write in a style uniquely your own. And presenting your message in a way no one else in th
If you want your e-zine to stand out from the herd, you must write with impact. You write in a style uniquely your own. And presenting your message in a way no one else in th
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
world can duplicate.
Here's how you create impact to build a growing database...
1) Write like you speak. Use a conversational tone. It's the friendliest way to get your message across.
This flies in the face of conventional wisdom because you've been "trained"
Here's how you create impact to build a growing database...
1) Write like you speak. Use a conversational tone. It's the friendliest way to get your message across.
This flies in the face of conventional wisdom because you've been "trained"
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
by your high school English teachers and college professors to write properly, use big words, and follow grammatical rules.
Nothing could be further from the truth!
Those rules work in the classroom to impress your teachers, but you'd fall flat on your face in t
Nothing could be further from the truth!
Those rules work in the classroom to impress your teachers, but you'd fall flat on your face in t
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e real world. Real world impact writing demands to be understood and nothing is clearer than conversational style writing. And it's rather simple...
Picture talking with your best friend over a cup of coffee at a diner. You'd say something like, "How was that movi
Picture talking with your best friend over a cup of coffee at a diner. You'd say something like, "How was that movi
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
I loaned you? Did Mary like it? I hated it because it was so shallow."
See—that was easy.
Don't try to impress anyone with your use of big words or blathering corporate mumbo-jumbo. That will have the opposite effect. You'd sound sterile and your message will en
See—that was easy.
Don't try to impress anyone with your use of big words or blathering corporate mumbo-jumbo. That will have the opposite effect. You'd sound sterile and your message will en
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
up forgotten.
Next...
2) Engage your readers. Write as if you were writing to one person at a time. This will keep the tone personal and warm. Nothing stinks of a mass mailing more than writing:
"Hey gang! I've been thinking about all of you. In our next meetin
Next...
2) Engage your readers. Write as if you were writing to one person at a time. This will keep the tone personal and warm. Nothing stinks of a mass mailing more than writing:
"Hey gang! I've been thinking about all of you. In our next meetin
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
g we're going to look at how to improve our membership numbers. If you've got a great idea, share it with the rest of us."
The person reading that will assume someone else in the group will come up with the idea. And so will everyone else reading that same message
The person reading that will assume someone else in the group will come up with the idea. And so will everyone else reading that same message
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
But if you wrote:
"Hi Joanna. You've been on my mind. Do you have an idea that will grow our membership? If you do, I'd love to hear it."
Now you've engaged your reader. You've asked for help on a one-to-onel level. And you'll receive more replies.
Another secr
"Hi Joanna. You've been on my mind. Do you have an idea that will grow our membership? If you do, I'd love to hear it."
Now you've engaged your reader. You've asked for help on a one-to-onel level. And you'll receive more replies.
Another secr
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
t to engage your readers is the power of stories. Stories always seem to take people on a magic carpet ride. Especially those from your own experiences.
It's not always a good idea to borrow your stories. Original content is much more interesting and powerful. You
It's not always a good idea to borrow your stories. Original content is much more interesting and powerful. You
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
r readers will intimately bond with you.
I was in a client's office and I noticed a gold medal and jersey with the words "Iron Man" on display. He was a fierce competitor at one time. Now a family man, I believe he is as fierce a competitor in business.
I suggest
I was in a client's office and I noticed a gold medal and jersey with the words "Iron Man" on display. He was a fierce competitor at one time. Now a family man, I believe he is as fierce a competitor in business.
I suggest
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
d he use these points of interest when he engages his newsletter readers. Subscribers want valuable information, but they also want to know WHO is writing them. The days of dry stats and facts are gone. People want to be totally engaged and absorbed with you.
And
And
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ext...
3) Reveal your personality. People are curious to find out what makes you tick. Express your hopes, opinions and desires when appropriate. Give us a piece of your mind.
Don't be afraid you'll offend people. Those in agreement will appreciate your honesty.
3) Reveal your personality. People are curious to find out what makes you tick. Express your hopes, opinions and desires when appropriate. Give us a piece of your mind.
Don't be afraid you'll offend people. Those in agreement will appreciate your honesty.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
And those who disagree can read your point of view.
If you try to woo everyone with some song and dance, you end up branded as a "people pleaser." Someone with a spaghetti spine trying hard to appease the masses. And you'll be the first one readers dismiss for lac
If you try to woo everyone with some song and dance, you end up branded as a "people pleaser." Someone with a spaghetti spine trying hard to appease the masses. And you'll be the first one readers dismiss for lac
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
of backbone.
Because there's nothing worse than stale copy...
You read an article from author #1, which sounds like the article from author #2, which sounds similar to the article from author #3. Then you wonder if they're not copying from each other in some sor
Because there's nothing worse than stale copy...
You read an article from author #1, which sounds like the article from author #2, which sounds similar to the article from author #3. Then you wonder if they're not copying from each other in some sor
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
of incestuous literary relationship. And then you ask, "What if the original author made an error? Aren't these copycat authors guilty of the same error?"
To avoid this, tell your readers what you think. Use your own words. And it's important to...
(continued...
To avoid this, tell your readers what you think. Use your own words. And it's important to...
(continued...
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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