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Many folks who send out or publish Ezines believe that Ezines must be sent out by

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

email otherwise they are not an Ezine. Others say that an Ezine is an Electronic

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Magazine. In discussing this recently with several of the leading industry profe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ssionals in the Ezine Publishing sub-sector it became apparent to me that there a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e some definitional conflicts regarding what exactly Ezines are and what would co

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nstitute an Ezine.

Personally, I am under the belief that Ezines and Electronic

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Magazines or Electronic Newsletters and that they are Ezines no matter how they a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

re distributed and they do not necessarily have to be emailed. For instance GM ma

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

have 110 locations in 22 countries and if they send an Electronic Newsletter to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

all their Vendors, Employees and Biggest Customers who are all using a similar co

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mputer network, then they would not be using email to send it, yet it is still an

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Electronic Magazine either way. So, if they use their computer network to send i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

out then it is an Ezine.

If one of these new online libraries posts an Electron

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ic Magazine in its system, it is an Ezine, having never appeared in print yet dis

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

played on the site. It would still be an Ezine. If someone on a Moon Colony sent

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a Newsletter to the ground base, they would not be using email perhaps, but the g

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ound base would then send it out by email. So when does it become an Ezine; When

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

it is was created, not when it was distributed you see? So you could say the crea

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tion with the intent to email means your creation is an Ezine, but if your never

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

send it is it or is it not an Ezine. Perhaps you might consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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An entrepreneur may expand and diversify his business by opening branches that are geographically separated from the central enterprise. Branches function independently, but remain part of the central organisation. The concept branch implies that there is a central organisation with a head office.

A proposed solution to streamline the business calendar into one that is secular, free of all religious, cultural, seasonal, and national characteristics, and most of all practical and useful for measuring and utilizing time effectively.

Marketing is what we do that puts us in a position to make a sale. Good marketing makes selling easier. Bad marketing may make selling impossible.

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